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  5. 3i Private Equity Invests In Tag

Investment Summary

3i Private Equity Invests In Tag

On March 1, 2004, private equity firm 3i Private Equity invested in marketing company Tag for 20M GBP

Investment Highlights
  • This is 3i Private Equity’s 1st transaction in the Marketing sector.
  • This is 3i Private Equity’s 51st largest (disclosed) transaction.
  • This is 3i Private Equity’s 33rd transaction in the United Kingdom.
Investment Fate
  • Tag was sold to a strategic buyer in 2006 for 110M GBP.
  • Tag was divested to a consortium of buyers in 2017.
  • Tag was sold to a publicly-traded strategic buyer in 2023.

Investment Summary
Date 2004-03-01
Target Tag
Sector Marketing
Investor(s) 3i Private Equity
Deal Type Growth Capital
Deal Value 20M GBP

Target

Tag

Norwich, United Kingdom
Tag is a provider of marketing and communications supply chain services. Tag helps organizations transform business processes, enhance customer conversations and realize the potential of their brands. Tag was founded in 1820 and is based in Norwich, United Kingdom.

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Investor(S) 1

Investor

3i Private Equity

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1945
PE ASSETS 21.0B GBP
Size Mega
Type Sector Agnostic
DESCRIPTION

3i Private Equity is the private equity arm of 3i Group, a publicly held, global investment firm focused on private equity and infrastructure investing. 3i Private Equity generally targets buyout and growth capital financings and looks for opportunities across Europe, North America, and Asia. The Firm's targeted transaction range is €100 to €500 million. Industries of interest include business services, healthcare, consumer, media, oil/gas & power, technology, and financial services. 3i Group was originally formed in 1945 and is based in London.

DEAL STATS #
Overall 64 of 251
Sector: Marketing M&A 1 of 4
Type: Growth Capital M&A Deals 8 of 52
Country: United Kingdom M&A 33 of 70
Year: 2004 M&A 10 of 33
Size (of disclosed) 51 of 64
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-03-01 Smart & Cook Group

Harrogate, United Kingdom

Smart & Cook Group Ltd. is an insurance, risk management and financial services groups. It offers insurance broking and consultancy services for corporate clients including insurance due diligence services. It has three revenue streams: commercial insurance, consultancy and financial services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-03-08 betapharm Arzneimittel

Augsburg, Germany

Betapharm markets high quality generic drugs focusing on long-term therapy products with high prescription rates.

Buy €300M
Mergr

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