M&A Deal Summary

360Insights Acquires Perks WW

On October 14, 2020, 360Insights acquired marketing company Perks WW

Acquisition Highlights
  • This is 360Insights’ 1st transaction in the Marketing sector.
  • This is 360Insights’ 2nd transaction in the United States.
  • This is 360Insights’ 1st transaction in Arkansas.

M&A Deal Summary

Date 2020-10-14
Target Perks WW
Sector Marketing
Buyer(s) 360Insights
Deal Type Add-on Acquisition

Target

Perks WW

Little Rock, Arkansas, United States
Perks WW is an incentive and loyalty marketing company that provides services and software to help clients engage with their indirect channel and ensure channel partner and customer effectiveness. With a listing on the salesforce appexchange and a global user base exceeding 5 million users, Perks WW takes the guesswork out of channel incentives and loyalty programs. Its solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. Perks WW was formed in 2001 and is based in Little Rock, Arkansas.

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Buyer(S) 1

Buyer

360Insights

Whitby, Ontario, Canada

Category Company
Founded 2008
Sector Information Technology
DESCRIPTION

360insights is a global channel technology provider offering its Channel Success Platform, the first integrated software-as-a-service solution enabling brands to manage, measure, and optimize consumer rebates, SPIFFs, volume incentives, MDF/CO-OP, sales allowances, points programs, and associated spending in one central location using data-driven channel insights, all underpinned with concierge support including program design and management, regulatory and compliance services, help desk, claims adjudication and payment services. 360insights was formed in 2008 and is based in Whitby, Ontario.


DEAL STATS #
Overall 3 of 8
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 3 of 8
State (Arkansas) 1 of 1
Country (United States) 2 of 6
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-01 CR Worldwide

Stratford-upon-Avon, United Kingdom

CR Worldwide is a powerhouse sales incentive solutions provider. CR set out to help companies grow by rewarding best behaviours from the people most valuable to their businesses (employees, customers and partners). In creating award winning recognition, incentive and event programs, we inspire people to do more. CR Worldwide was established in 2002 and is based in Stratford-upon-Avon, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-27 channelcentral.net

Braintree, United Kingdom

channelcentral.net provides IT Channel with CPQ solutions and data services for eCommerce, sales, and marketplace enablement. The company turns real business issues into cost-saving, revenue-generating processes, with CPQ solutions and data services improving eCommerce experiences for complex products that require configuration. Unlike other SaaS providers, it offers a unique service that considers product lifecycle management. channelcentral.net was formed in 2007 and is based in Braintree, United Kingdom.

Buy -