Add-on Acquisition • Information Technology

360Insights Acquires channelcentral.net

On May 27, 2021, 360Insights acquired information technology company channelcentral.net

Acquisition Context
  • This is 360Insights’ 1st transaction in the Information Technology sector.
  • This is 360Insights’ 2nd transaction in the United Kingdom.

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M&A Deal Summary

Date May 27, 2021
Target channelcentral.net
Sector Information Technology
Buyer(s) 360Insights
Deal Type Add-on Acquisition

Target Company

channelcentral.net

Braintree, United Kingdom
channelcentral.net provides IT Channel with CPQ solutions and data services for eCommerce, sales, and marketplace enablement. The company turns real business issues into cost-saving, revenue-generating processes, with CPQ solutions and data services improving eCommerce experiences for complex products that require configuration. Unlike other SaaS providers, it offers a unique service that considers product lifecycle management. channelcentral.net was formed in 2007 and is based in Braintree, United Kingdom.
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Buyer Overview 1

Buyer

360Insights

Whitby, Ontario, Canada

Category Company
Founded 2008
Sector Information Technology
DESCRIPTION

360insights is a global channel technology provider offering its Channel Success Platform, the first integrated software-as-a-service solution enabling brands to manage, measure, and optimize consumer rebates, SPIFFs, volume incentives, MDF/CO-OP, sales allowances, points programs, and associated spending in one central location using data-driven channel insights, all underpinned with concierge support including program design and management, regulatory and compliance services, help desk, claims adjudication and payment services. 360insights was formed in 2008 and is based in Whitby, Ontario.


Deal Context for Buyer #
Overall 4 of 8
Sector: Information Technology 1 of 2
Type: Add-on Acquisition 4 of 8
Country: United Kingdom 2 of 2
Year: 2021 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-14 Perks WW

Little Rock, Arkansas, United States

Perks WW is an incentive and loyalty marketing company that provides services and software to help clients engage with their indirect channel and ensure channel partner and customer effectiveness. With a listing on the salesforce appexchange and a global user base exceeding 5 million users, Perks WW takes the guesswork out of channel incentives and loyalty programs. Its solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. Perks WW was formed in 2001 and is based in Little Rock, Arkansas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-04 Channel Maven

Boulder, Colorado, United States

Channel Maven is an engagement and business optimization company that bolsters data-driven capabilities in the areas of channel engagement & marketing, as well as digital demand generation. Channel Maven is based in Boulder, Colorado.

Buy -