M&A Deal Summary

32Red Acquires Sportech - Bet Direct Business

On June 2, 2006, 32Red acquired internet software and services company Sportech - Bet Direct Business from Sportech for 13M GBP

Acquisition Highlights
  • This is 32Red’s 1st transaction in the Internet Software and Services sector.
  • This is 32Red’s largest (disclosed) transaction.
  • This is 32Red’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2006-06-02
Target Sportech - Bet Direct Business
Sector Internet Software and Services
Buyer(s) 32Red
Sellers(s) Sportech
Deal Type Divestiture
Deal Value 13M GBP

Target

Sportech - Bet Direct Business

United Kingdom
Sportech - Bet Direct Business is one of the largest independent telephone and internet betting businesses in the UK. Bet Direct offers telephone, internet, interactive television and mobile telephone sports betting as well as internet casino, poker and fixed odds games. It has approximately 440,000 registered customers, of whom 82,000 were active in sportsbook and 11,000 in casino and poker in 2005.

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Buyer(S) 1

Buyer

32Red

Gibraltar
Category Company
Founded 2002
Sector Gaming
Employees80
Revenue 49M GBP (2015)
DESCRIPTION

32Red is an online casino that gives you all the thrills you could possibly want from gaming online. Most of the customers are based in the UK, and play a wide range of casino games at 32Red.com, including roulette, blackjack, baccarat, craps and poker. Poker is offered via our partnership with the Prima Poker Network, where over 500,000 players compete in ring games and tournaments. 32Red was founded in 2002 and is based in Gibraltar.

DEAL STATS #
Overall 1 of 5
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 2
Country (United Kingdom) 1 of 4
Year (2006) 1 of 1
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-02-15 Nedplay Group of Casinos

Gibraltar

Nedplay Group of Casinos is an operator of online casino games, company provides various other online games. The company is based in Gibraltar.

Buy -

Seller(S) 1

SELLER

Sportech

Edinburgh, United Kingdom
Category Company
Founded 1979
Sector Leisure
Employees162
Revenue 26M GBP (2022)
DESCRIPTION

Sportech is a sports entertainment company and one of the pool betting organizations, focusing on highly regulated markets worldwide. Sportech was founded in 1979 and is based in Edinburgh, the United Kingdom.

DEAL STATS #
Overall 1 of 3
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 3
Country (United Kingdom) 1 of 2
Year (2006) 1 of 1
Size (of disclosed) 2 of 3
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-07 Football Pools

Liverpool, United Kingdom

Football Pools is a UK-based operator of offline and online gaming, themed around predicting football match outcomes. The Company has a long heritage dating back to 1923 when the first coupons were distributed to fans outside Manchester United's Old Trafford ground. The current business was formed by the combination of Littlewoods Football Pools, Zetters Pools and Vernons Pools, re-branded under "The Football Pools" banner in 2008. The Company is headquartered in Liverpool.

Buy £51M
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