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  5. 2X Acquires StraightArrow

M&A Deal Summary

2X Acquires StraightArrow

On November 1, 2023, 2X acquired marketing company StraightArrow

Acquisition Highlights
  • This is 2X’s 1st transaction in the Marketing sector.
  • This is 2X’s 1st transaction in Philippines.

M&A Deal Summary
Date 2023-11-01
Target StraightArrow
Sector Marketing
Buyer(s) 2X
Deal Type Add-on Acquisition

Target

StraightArrow

Pasig, Philippines
StraightArrow provides offshore creative and B2B marketing support services to bring marketing strategy to life. StraightArrow was founded in 2010 and is based in Pasig, Philippines.

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Buyer(S) 1

Buyer

2X

Malvern, Pennsylvania, United States
Category Company
Founded 2017
Sector Marketing
DESCRIPTION

2X is a provider of B2B Marketing-as-a-Service (MaaS), offering subscription-based marketing strategy, demand generation, creative, and operations support to enterprise clients. The company helps organizations scale marketing performance efficiently through a global delivery model. 2X was founded in 2017 and is based in Malvern, Pennsylvania.

DEAL STATS #
Overall 1 of 3
Sector: Marketing M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 3
Country: Philippines M&A 1 of 1
Year: 2023 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-19 Intelligent Demand

Denver, Colorado, United States

Intelligent Demand is a premier B2B growth services agency that specializes in elevating and transforming revenue growth strategies for B2B companies. Intelligent Demand is based in Denver, Colorado.

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