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  6. 2X Acquires Outbound Funnel

M&A Deal Summary

2X Acquires Outbound Funnel

On July 31, 2025, 2X acquired business services company Outbound Funnel

Acquisition Highlights
  • This is 2X’s 1st transaction in the Business Services sector.
  • This is 2X’s 2nd transaction in the United States.
  • This is 2X’s 1st transaction in California.

M&A Deal Summary
Date 2025-07-31
Target Outbound Funnel
Sector Business Services
Buyer(s) 2X
Deal Type Add-on Acquisition

Target

Outbound Funnel

San Francisco, California, United States
Outbound Funnel is a revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence technology implementation and optimization. The company helps organizations transform their revenue operations through expert deployment of AI-driven platforms and strategic advisory services. Outbound Funnel is based in San Francisco,, California.

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Buyer(S) 1

Buyer

2X

Malvern, Pennsylvania, United States
Category Company
Founded 2017
Sector Marketing
DESCRIPTION

2X is a provider of B2B Marketing-as-a-Service (MaaS), offering subscription-based marketing strategy, demand generation, creative, and operations support to enterprise clients. The company helps organizations scale marketing performance efficiently through a global delivery model. 2X was founded in 2017 and is based in Malvern, Pennsylvania.

DEAL STATS #
Overall 3 of 3
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-19 Intelligent Demand

Denver, Colorado, United States

Intelligent Demand is a premier B2B growth services agency that specializes in elevating and transforming revenue growth strategies for B2B companies. Intelligent Demand is based in Denver, Colorado.

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