M&A Deal Summary

2X Acquires Intelligent Demand

On December 19, 2024, 2X acquired marketing company Intelligent Demand

Acquisition Highlights
  • This is 2X’s 2nd transaction in the Marketing sector.
  • This is 2X’s 1st transaction in the United States.
  • This is 2X’s 1st transaction in Colorado.

M&A Deal Summary

Date 2024-12-19
Target Intelligent Demand
Sector Marketing
Buyer(s) 2X
Deal Type Add-on Acquisition

Target

Intelligent Demand

Denver, Colorado, United States
Intelligent Demand is a premier B2B growth services agency that specializes in elevating and transforming revenue growth strategies for B2B companies. Intelligent Demand is based in Denver, Colorado.

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Buyer(S) 1

Buyer

2X

Malvern, Pennsylvania, United States

Category Company
Founded 2017
Sector Marketing
DESCRIPTION

2X is a provider of B2B Marketing-as-a-Service (MaaS), offering subscription-based marketing strategy, demand generation, creative, and operations support to enterprise clients. The company helps organizations scale marketing performance efficiently through a global delivery model. 2X was founded in 2017 and is based in Malvern, Pennsylvania.


DEAL STATS #
Overall 2 of 3
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 3
State: Colorado M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-01 StraightArrow

Pasig, Philippines

StraightArrow provides offshore creative and B2B marketing support services to bring marketing strategy to life. StraightArrow was founded in 2010 and is based in Pasig, Philippines.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-31 Outbound Funnel

San Francisco, California, United States

Outbound Funnel is a revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence technology implementation and optimization. The company helps organizations transform their revenue operations through expert deployment of AI-driven platforms and strategic advisory services. Outbound Funnel is based in San Francisco,, California.

Buy -