Add-on Acquisition • Internet Software and Services

2DIALOG Acquires Mercury Communications Group

On September 18, 2012, 2DIALOG acquired internet software and services company Mercury Communications Group

Acquisition Context

This is 2DIALOG’s 1st transaction in the Internet Software and Services sector.
This is 2DIALOG’s 1st transaction in the United States.
This is 2DIALOG’s 1st transaction in New York.

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M&A Deal Summary
Date	September 18, 2012
Target	Mercury Communications Group
Sector	Internet Software and Services
Buyer(s)	2DIALOG
Deal Type	Add-on Acquisition
Advisor(s)	Agile Equity (Financial)

Target Company

Mercury Communications Group

New York, New York, United States

Mercury Communications Group LLC provides fundraising technology enabling organizations to raise money online including peer-to-peer fundraising, ticketing, event registration, web based auctions and mobile commerce.

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Buyer Overview 1

Buyer

2DIALOG

Richardson, Texas, United States

Category	Company
Founded	2005
Sector	Software

DESCRIPTION

2DIALOG is a next generation Software as a Service (SaaS) fundraising platform to support direct online fundraising and multichannel marketing programs through integration with donor database and online application partners.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	1 of 1
Year: 2012	1 of 1

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