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M&A Deal Summary

24/7 Media Acquires Decide Interactive Pty

On August 19, 2004, 24/7 Media acquired marketing company Decide Interactive Pty

Acquisition Highlights
  • This is 24/7 Media’s 2nd transaction in the Marketing sector.
  • This is 24/7 Media’s 1st transaction in Australia.

M&A Deal Summary
Date 2004-08-19
Target Decide Interactive Pty
Sector Marketing
Buyer(s) 24/7 Media
Deal Type Add-on Acquisition

Target

Decide Interactive Pty

Cremorne, Australia
Decide Interactive Pty Ltd. is a search engine marketing provider, focusing only on providing highly qualified visitors to its clients' web sites, at prices that make their online business models viable.

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Buyer(S) 1

Buyer

24/7 Media

New York, New York, United States
Category Company
Founded 1995
Sector Marketing
Employees390
DESCRIPTION

24/7 Media, Inc. is a digital marketing company. 24/7 Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue.

DEAL STATS #
Overall 3 of 5
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 5
Country: Australia M&A 1 of 1
Year: 2004 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-12-17 Real Media Korea

Seoul, South Korea

Real Media Korea Ltd. is a provider of online marketing services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-06 Panache

Encino, California, United States

Panache LLC is a provider of digital video advertising fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics.

Buy -
Mergr

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