M&A Deal Summary

1-800-Flowers.com Acquires Personalization Universe

On November 27, 2017, 1-800-Flowers.com acquired e-commerce company Personalization Universe

Acquisition Highlights
  • This is 1-800-Flowers.com’s 3rd transaction in the E-Commerce sector.
  • This is 1-800-Flowers.com’s 7th transaction in the United States.
  • This is 1-800-Flowers.com’s 1st transaction in New York.

M&A Deal Summary
Date 2017-11-27
Target Personalization Universe
Sector E-Commerce
Buyer(s) 1-800-Flowers.com
Deal Type Add-on Acquisition

Target

Personalization Universe

Carle Place, New York, United States
Personalization Universe is provider of online market place for personalized gifts and keepsakes, seasonal products, and popular brands. Personalization Universe is based in Carle Place, New York.

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Buyer(S) 1

Buyer

1-800-Flowers.com

Jericho, New York, United States
Category Company
Founded 1976
Sector E-Commerce
Employees4,200
Revenue 2.0B USD (2023)
DESCRIPTION

1-800-Flowers.com is a floral and gift retailer company, that provides a broad range of gift products, including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts to customers around the world through the company's web site, telephone call centers and company owned or franchised stores. 1-800-Flowers was founded in 1976 and is based in Jericho, New York.

DEAL STATS #
Overall 7 of 10
Sector (E-Commerce) 3 of 5
Type (Add-on Acquisition) 6 of 7
State (New York) 1 of 1
Country (United States) 7 of 10
Year (2017) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-15 Fannie May Confections Brands

Melrose Park, Illinois, United States

Fannie May Confections Brands, Inc. is a manufacturer and distributor of confectionery and specialty food products in the United States and Canada.

Sell $115M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-05 Shari’s Berries

San Diego, California, United States

Shari’s Berries operates as an e-commerce company. Shari’s Berries is a provider of dipped berries and other specialty treats with strong brand awareness and 15-year heritage in the gourmet gift industry.

Buy -
Mergr

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