M&A Deal Summary |
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Date | 2020-09-17 |
Target | Outfront Media - Sports Marketing Business |
Sector | Marketing |
Buyer(s) | Playfly Sports |
Sellers(s) | Outfront |
Deal Type | Divestiture |
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Playfly Sports is a full-service sports marketing company providing top-tier management of multimedia rights for universities, state high school associations and other properties. Playfly Sports was founded in 2020 and is based in Berwyn, Pennsylvania.
DEAL STATS | # |
---|---|
Overall | 1 of 1 |
Sector (Marketing) | 1 of 1 |
Type (Divestiture) | 1 of 1 |
State (New York) | 1 of 1 |
Country (United States) | 1 of 1 |
Year (2020) | 1 of 1 |
Outfront is a provider of out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. Outfront was founded in 1993 and is based in New York City.
DEAL STATS | # |
---|---|
Overall | 1 of 2 |
Sector (Marketing) | 1 of 2 |
Type (Divestiture) | 1 of 2 |
State (New York) | 1 of 1 |
Country (United States) | 1 of 2 |
Year (2020) | 1 of 1 |
DATE | TARGET | DEAL TYPE | VALUE |
---|---|---|---|
2019-09-23 |
Total Outdoor - Billboard Assets
Seattle, Washington, United States Total Outdoor Corporation - Billboard Assets includes 22 large-format static billboards and 16 digital displays in the city of Chicago, Illinois. |
Buy | - |
DATE | TARGET | DEAL TYPE | VALUE |
---|---|---|---|
2021-07-21 |
Icewerx
Edmonton, Alberta, Canada Icewerx is a provider of the out-of-home advertising market currently includes 33 digital displays, 266 static posters, and 124 street-level faces. Icewerx is based in Edmonton, Alberta. |
Buy | - |