M&A Deal Summary

Totvs SA Acquires RD Station

On March 10, 2021, Totvs SA acquired information technology company RD Station from Riverwood Capital for 33M USD

Acquisition Highlights
  • This is Totvs SA’s 1st transaction in the Information Technology sector.
  • This is Totvs SA’s largest (disclosed) transaction.
  • This is Totvs SA’s 3rd transaction in Brazil.

M&A Deal Summary
Date 2021-03-10
Target RD Station
Sector Information Technology
Buyer(s) Totvs SA
Sellers(s) Riverwood Capital
Deal Type Add-on Acquisition
Deal Value 33M USD

Target

RD Station

Florianopolis, Brazil
website
RD Station is a provider of marketing automation and CRM SaaS to SMB customers in Brazil. The company provides a cloud software platform to attract, manage and convert marketing leads, including lead generation, lead nurturing and analytics tools. RD Station was established in 2011 and is based in Florianopolis, Brazil.

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Buyer(S) 1

Buyer

Totvs SA

Sao Paulo, Brazil

website

Category Company
Founded 1983
Sector Software
DESCRIPTION

Totvs SA is a developer of ERP systems in Latin America.

DEAL STATS #
Overall 3 of 3
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 3 of 3
Country (Brazil) 3 of 3
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-28 Supplier

São Paulo, Brazil

Supplier is a provider of Private Label B2B card to finance receivables of our industrial partners (anchors), providing additional credit limits to their clients without recourse (off balance). Supplier was founded in 2003 and is based in Sao Paulo, Brazil.

Buy -

Seller(S) 1

SELLER

Riverwood Capital

Menlo Park, California, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2008
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Riverwood Capital is a tech-focused on private equity firm. Riverwood will consider investment opportunities across North and South America and looks for situations where the firm can commit $25 to $125 per transaction. Prospective transaction situations include growth capital financings, carve-outs, consolidations, and buyouts. Specific areas of interest include IT, communications, technology hardware, electronics, software, and digital media. Riverwood Capital was formed in 2008 and is based in Menlo Park, California.

DEAL STATS #
Overall 13 of 24
Sector (Information Technology) 3 of 4
Type (Add-on Acquisition) 6 of 11
Country (Brazil) 1 of 2
Year (2021) 4 of 13
Size (of disclosed) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-22 Industrious

New York, New York, United States

Industrious LLC is a premium flexible workspace provider in the U.S. with over 65 locations in more than 40 U.S. cities. Its Workplace Experience platform, which pairs thoughtfully-designed spaces with hospitality-driven services and amenities, has reshaped the concept of coworking into a scalable solution for companies of all sizes and stages. Industrious was established in 2013 and is based in New York City.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-01 MotionPoint

Coconut Creek, Florida, United States

MotionPoint is a provider of website translation and globalization services. The company's proprietary technology platform makes it easier for companies to penetrate new markets domestically and internationally. It translates and localizes client websites, drives traffic to those sites, and optimizes user experiences in every target market. MotionPoint was established in 2000 and is based in Coconut Creek, Florida.

Sell -
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