Toluna - M&A Summary and Business Overview

RetailCompany

Toluna M&A Summary

Toluna has acquired 5 companies, including 3 in the last 5 years. A total of 2 acquisitions came from private equity firms.

Toluna has acquired in 2 different US states, and 3 countries. The Company’s most targeted sectors include internet software and services (75%) and media (25%).

Toluna Business Overview

Where is Toluna headquartered?

Toluna is headquartered in Wilton, Connecticut.

What sector is Toluna in?

Toluna is a retail company.

When was Toluna founded?

Toluna was founded in 2000.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity4
  • Total Sectors Invested 2
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 4
  • M&A Advisors 3

Toluna

Toluna, Inc.

21 River Road,
Wilton, Connecticut 06897
United States,
(866) 242-3693
www.toluna-group.com

Toluna is a provider of digital market research companies worldwide, with a strong focus on digital and automation. It gives real time access to consumers across the globe. Toluna was founded in 2000 and is based in Wilton, Connecticut.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.4/yr) # 2 - - 1 1 - 4
Sell (0.0/yr) # - - - - - - 0
  4

Most Recent M&A

Company Date Value Type
MetrixLab BV 2023-05-15 - Divestiture
Rotterdam, Netherlands · www.metrixlab.com
Brainyak, Inc. 2022-10-26 - Add-on Acquisition
Denver, Colorado · www.gutcheckit.com
Crossense Interactive Ltd. 2016-09-08 - Add-on Acquisition
Keisarya, Israel · www.crossense.io
Greenfield Online, Inc. 2009-06-26 - Divestiture
Wilton, Connecticut
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 3 (75%) - - -
Media 1 (25%) - - -
Total 4 - - -

By Geo

State/Country Buy Value Sell Value
United States 2 - - -
  Connecticut 1 - - -
  Colorado 1 - - -
Israel 1 - - -
Netherlands 1 - - -
Domestic 2 (50%) - - -
Cross-border 2 (50%) - - -
Total 4 - - -

Top M&A Advisors

Financial Deals
Jefferies
 1
Legal Deals
Pinsent Masons
 1
Cooley LLP
 1

M&A Connections

Deals
Acquired from
Investor(s)
25%
1 (25%)
Strategic(s)
50%
2 (50%)

Company Summary

SECTOR

Retail

Established

2000

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