Add-on Acquisition • Automotive

TWG Acquires Tuff Stuff Overland

On February 8, 2021, TWG acquired automotive company Tuff Stuff Overland

Acquisition Context

This is TWG’s 1st transaction in the Automotive sector.
This is TWG’s 1st transaction in the United States.
This is TWG’s 1st transaction in California.

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M&A Deal Summary
Date	February 8, 2021
Target	Tuff Stuff Overland
Sector	Automotive
Buyer(s)	TWG
Deal Type	Add-on Acquisition

Target Company

Tuff Stuff Overland

Santa Ana, California, United States

Tuff Stuff is a direct-to-consumer (“DTC”) e‑commerce platform of outdoor accessory products. Tuff Stuff offers a comprehensive suite of high-quality gear for overland adventures, including rooftop tents, truck bed racks, awnings, and related accessories. Tuff Stuff Overland was based in Santa Ana, California.

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Buyer Overview 1

Buyer

TWG

Ontario, California, United States

Category	Company
Founded	1969
Sector	Automotive

DESCRIPTION

TWG is a designer and distributor of branded aftermarket wheels, specialty tires and related accessories serving the truck, SUV and car markets. TWG sells to over 8,000 active customers including independent installers, national & regional retailers, and e?commerce and wholesale distribution channels. TWG was founded in 1969 and is based in Ontario, California.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Automotive	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2021	1 of 1

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