M&A Deal Summary

The Quaker Oats Acquires Gatorade

On January 1, 1993, The Quaker Oats acquired beverage company Gatorade

Acquisition Highlights
  • This is The Quaker Oats’ 1st transaction in the Beverages sector.
  • This is The Quaker Oats’ 1st transaction in the United States.
  • This is The Quaker Oats’ 1st transaction in Illinois.
Investment Fate
  • Gatorade was divested to a consortium of strategic buyers in 2001.

M&A Deal Summary
Date 1993-01-01
Target Gatorade
Sector Beverages
Buyer(s) The Quaker Oats
Deal Type Add-on Acquisition

Target

Gatorade

Chicago, Illinois, United States
website
Gatorade, Inc. provides nutritional sports drinks and products for athletes.

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Buyer(S) 1

Buyer

The Quaker Oats

Chicago, Illinois, United States

website

Category Company
Founded 1877
Sector Food
Employees11,800
DESCRIPTION
Aunt Jemima branded syrup was introduced by Quaker Oats in 1966.
Aunt Jemima branded syrup was introduced by Quaker Oats in 1966.

Quaker Oats Company is an American food company based in Chicago. Its brands include Aunt Jemima, Quaker Cereals, and Gatorade.

DEAL STATS #
Overall 1 of 2
Sector (Beverages) 1 of 2
Type (Add-on Acquisition) 1 of 2
State (Illinois) 1 of 1
Country (United States) 1 of 2
Year (1993) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1994-11-03 Snapple Beverage

Ryebrook, New York, United States

Snapple Beverage Company is a premium beverage company in the U.S., offering a line of ready-to-drink products featuring all-natural ingredients and served in premium glass containers.

Buy $1.7B
Mergr

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