Add-on Acquisition • Beverages

The Quaker Oats Co. Acquires Gatorade

On January 1, 1993, The Quaker Oats Co. acquired beverage company Gatorade

Acquisition Context

This is The Quaker Oats Co.’s 1st transaction in the Beverages sector.
This is The Quaker Oats Co.’s 1st transaction in the United States.
This is The Quaker Oats Co.’s 1st transaction in Illinois.

Investment Fate

Gatorade was divested to a consortium of strategic buyers in 2001.

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M&A Deal Summary
Date	January 1, 1993
Target	Gatorade
Sector	Beverages
Buyer(s)	The Quaker Oats Co.
Deal Type	Add-on Acquisition

Target Company

Gatorade

Chicago, Illinois, United States

Gatorade, Inc. provides nutritional sports drinks and products for athletes.

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Buyer Overview 1

Buyer

The Quaker Oats Co.

Chicago, Illinois, United States

Category	Company
Founded	1877
Sector	Food
Employees	11,800

DESCRIPTION

Aunt Jemima branded syrup was introduced by Quaker Oats in 1966.

Quaker Oats Company is an American food company based in Chicago. Its brands include Aunt Jemima, Quaker Cereals, and Gatorade.

Deal Context for Buyer	#
Overall	1 of 2
Sector: Beverages	1 of 2
Type: Add-on Acquisition	1 of 2
State: Illinois	1 of 1
Country: United States	1 of 2
Year: 1993	1 of 1

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
1994-11-03	Snapple Beverage Ryebrook, New York, United States Snapple Beverage Company is a premium beverage company in the U.S., offering a line of ready-to-drink products featuring all-natural ingredients and served in premium glass containers.	Buy	$1.7B

DATE

TARGET

DEAL TYPE

VALUE

1994-11-03

Snapple Beverage

Ryebrook, New York, United States

Snapple Beverage Company is a premium beverage company in the U.S., offering a line of ready-to-drink products featuring all-natural ingredients and served in premium glass containers.

Buy

$1.7B

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