M&A Deal Summary

Procter & Gamble Acquires Max Factor

On April 11, 1991, Procter & Gamble acquired consumer products company Max Factor from Revlon for 1.1B USD

Acquisition Highlights
  • This is Procter & Gamble’s 6th transaction in the Consumer Products sector.
  • This is Procter & Gamble’s 7th largest (disclosed) transaction.
  • This is Procter & Gamble’s 7th transaction in the United States.
  • This is Procter & Gamble’s 2nd transaction in Maryland.

M&A Deal Summary
Date 1991-04-11
Target Max Factor
Sector Consumer Products
Buyer(s) Procter & Gamble
Sellers(s) Revlon
Deal Type Divestiture
Deal Value 1.1B USD

Target

Max Factor

Hunt Valley, Maryland, United States
website
Max Factor & Co. is a provider of cosmetics and beauty products.

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Buyer(S) 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States

website

Category Company
Founded 1837
Sector Consumer Products
Employees99,000
Revenue 76.1B USD (2021)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. The Company has five reportable segments, including Beauty; Grooming; Health Care; Fabric Care and Home Care; and Baby, Feminine and Family Care. Customers include mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salons, distributors, e-commerce and high-frequency stores. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 7 of 28
Sector (Consumer Products) 6 of 22
Type (Divestiture) 1 of 4
State (Maryland) 2 of 2
Country (United States) 7 of 25
Year (1991) 1 of 1
Size (of disclosed) 7 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1989-09-23 Noxell

Hunt Valley, Maryland, United States

Noxell consists of the Cover Girl and Clarion makeup lines as well as Noxzema skin cream brand.

Buy $1.3B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1995-11-21 Lava Soap

United States

Lava Soap is a producer of heavy duty hand soap. The Company was formed in 1893.

Sell -

Seller(S) 1

SELLER

Revlon

New York, New York, United States

website

Category Company
Founded 1932
Sector Consumer Products
Employees5,600
Revenue 2.0B USD (2022)
DESCRIPTION

Revlon is a mass-market cosmetics, skin care, fragrance and personal care products companies. Its global brand name recognition, product quality and marketing experience have enabled it to create some of the strongest consumer brand franchises in the world. Revlon was founded in 1932 and is based in New York, New York.

DEAL STATS #
Overall 1 of 2
Sector (Consumer Products) 1 of 2
Type (Divestiture) 1 of 2
State (Maryland) 1 of 1
Country (United States) 1 of 2
Year (1991) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1987-01-01 Germaine Monteil

New York, United States

Germaine Monteil is a cosmetics and perfume company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-01 Germaine Monteil

New York, United States

Germaine Monteil is a cosmetics and perfume company.

Sell -
Mergr

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