M&A Deal Summary

Procter & Gamble Acquires Ambi Pur

On December 11, 2009, Procter & Gamble acquired consumer products company Ambi Pur from Sara Lee for 320M EUR

Acquisition Highlights
  • This is Procter & Gamble’s 14th transaction in the Consumer Products sector.
  • This is Procter & Gamble’s 8th largest (disclosed) transaction.
  • This is Procter & Gamble’s 15th transaction in the United States.

M&A Deal Summary
Date 2009-12-11
Target Ambi Pur
Sector Consumer Products
Buyer(s) Procter & Gamble
Sellers(s) Sara Lee
Deal Type Divestiture
Deal Value 320M EUR

Target

Ambi Pur

United States
Ambi Pur is a brand of air freshener products.

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Buyer(S) 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States

website

Category Company
Founded 1837
Sector Consumer Products
Employees99,000
Revenue 76.1B USD (2021)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. The Company has five reportable segments, including Beauty; Grooming; Health Care; Fabric Care and Home Care; and Baby, Feminine and Family Care. Customers include mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salons, distributors, e-commerce and high-frequency stores. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 17 of 28
Sector (Consumer Products) 14 of 22
Type (Divestiture) 3 of 4
Country (United States) 15 of 25
Year (2009) 3 of 3
Size (of disclosed) 8 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-08-24 P&G s Pharmaceuticals Business

United States

The pharmaceuticals business of The Procter & Gamble Co.

Sell $3.1B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-02-08 MDVIP

Boca Raton, Florida, United States

MDVIP is a personalized healthcare program that empowers people to reach their health and wellness goals through in-depth knowledge, expertise, and one-on-one coaching with an affiliated primary care doctor. The company's model was created with the hope and vision of bringing more life to more lives both young and old by putting impersonal healthcare practices and tactics aside and embracing a new way of healing. MDVIP was founded in 2000 and is based in Boca Raton, Florida.

Buy -

Seller(S) 1

SELLER

Sara Lee

Downers Grove, Illinois, United States

website

Category Company
Founded 1939
Sector Food
DESCRIPTION

Sara Lee Corp. was a consumer goods and food company headquartered in Downers Grove, Illinois. The Company was formed in 1939 and became defunct in 2012 when it split into Hillshire Brands and D.E. Masters Blends.

DEAL STATS #
Overall 6 of 9
Sector (Consumer Products) 1 of 2
Type (Divestiture) 4 of 6
Country (United States) 5 of 7
Year (2009) 2 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-02-01 Sara Lee - Direct-Store-Delivery Coffee Business

United States

Sara Lee’s Direct-Store-Delivery Coffee Business (DSD).

Sell $45M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-31 Sara Lee - Global Shoe Care Business

Illinois, United States

Sara Lee’s global shoe care business, includes the Kiwi® brand as well as Bama International, which sells shoe accessories in specialty channels in Europe and Canada, and Kiwi Kleen®, a line of household cleaning products sold mainly in Asia Pacific using the Kiwi® branding.

Sell -
Mergr

Product

Company

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