Add-on Acquisition • Marketing

The Marketing Group Acquires McCorkell & Associates Pte

On November 18, 2016, The Marketing Group acquired marketing company McCorkell & Associates Pte

Acquisition Context
  • This is The Marketing Group’s 8th transaction in the Marketing sector.
  • This is The Marketing Group’s 3rd transaction in Australia.

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M&A Deal Summary

Date November 18, 2016
Target McCorkell & Associates Pte
Sector Marketing
Buyer(s) The Marketing Group
Deal Type Add-on Acquisition

Target Company

McCorkell & Associates Pte

Sydney, Australia
McCorkell & Associates Pte Ltd. is an integrated marketing and advertising agency. McCorkell & Associates Pte Ltd. was established in 1991 and is headquartered in Sydney, Australia.
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Buyer Overview 1

Buyer

The Marketing Group

London, United Kingdom

Category Company
Founded 2001
Sector Marketing
Revenue 23M EUR (2017)
DESCRIPTION

The Marketing Group Plc is a provider of marketing, allowing global brands to reach their target audience and communicate their message through true expert resources.


Deal Context for Buyer #
Overall 9 of 10
Sector: Marketing 8 of 8
Type: Add-on Acquisition 9 of 10
Country: Australia 3 of 3
Year: 2016 9 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-18 Precision MG

Suffolk, United Kingdom

Precision MG Ltd. is a provider of marketing services primarily to the pharmaceutical sector, including data management, digital marketing solutions, e-Learning solutions and telemarketing.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-29 wildcard communications

Krefeld, Germany

wildcard communications GmbH is specializes in consultants work in the fields of digital public and influencer relations, content creation and video production. wildcard communications was founded in 2002 and is based in Krefeld, Germany.

Buy -