M&A Deal Summary |
|
|---|---|
| Date | 2018-07-02 |
| Target | Acxiom - Marketing Solutions Business |
| Sector | Marketing |
| Buyer(s) | The Interpublic Group of Companies |
| Sellers(s) | LiveRamp |
| Deal Type | Divestiture |
| Deal Value | 2.3B USD |
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| Category | Company |
|---|---|
| Founded | 1902 |
| Sector | Marketing |
| Employees | 50,200 |
| Revenue | 10.9B USD (2022) |
The Interpublic Group of Companies provides advertising and marketing services worldwide. The Interpublic Group of Companies was founded in 1902 and is based in New York, New York.
| DEAL STATS | # |
|---|---|
| Overall | 26 of 28 |
| Sector (Marketing) | 19 of 20 |
| Type (Divestiture) | 2 of 2 |
| State (Arkansas) | 1 of 1 |
| Country (United States) | 18 of 20 |
| Year (2018) | 2 of 2 |
| Size (of disclosed) | 1 of 4 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2018-05-15 |
Cappuccino
São Paulo, Brazil Cappuccino specializes in digital content, technology production, and strategic planning. Cappuccino’s digital services include content creation, social media, mobile, paid distribution, SEO, UX, and design and development. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-04-20 |
The Famous Group
Culver City, California, United States The Famous Group (TFG) is a fan experience company that has created moments for the biggest brands, venues, and events in the world through a mix of strategy, creativity, and technology. These immersive fan experiences have been in partnership with Fortune 500 brands, professional sports teams and leagues, Esports, concerts, festivals, and retail environments. Among the key achievements include working with the NFL on the last 17 Super Bowls and innovative projects with the NBA, Nike, Live Nation, Ubisoft, NCAA, NHL, PGA, WWE, and more than 90 professional sports teams and venues. The Famous Group was formed in 1997 and is based in Culver City, California. |
Buy | - |
| Category | Company |
|---|---|
| Founded | 2018 |
| Sector | Information Services |
| Employees | 1,400 |
| Revenue | 529M USD (2022) |
LiveRamp operates as an enterprise data, analytics, and software-as-a-service company in the United States, Europe, South America, and the Asia-Pacific. LiveRamp Holdings was founded in 2018 and is based in San Francisco, California.
| DEAL STATS | # |
|---|---|
| Overall | 4 of 4 |
| Sector (Marketing) | 1 of 1 |
| Type (Divestiture) | 4 of 4 |
| State (Arkansas) | 1 of 1 |
| Country (United States) | 4 of 4 |
| Year (2018) | 1 of 1 |
| Size (of disclosed) | 1 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2016-08-04 |
Acxiom Impact
Arizona, United States Acxiom Impact is a provider of email services. |
Sell | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2021-02-08 |
DataFleets
Palo Alto, California, United States DataFleets is a cloud data platform that enables data silos to be unified without moving data or compromising privacy. DataFleets was founded in 2018 and is based in Palo Alto, California. |
Buy | - |
