M&A Deal Summary

The Hershey Acquires B&G Foods - Priate Brands

On September 12, 2018, The Hershey acquired food company B&G Foods - Priate Brands from B&G Foods for 420M USD

Acquisition Highlights
  • This is The Hershey’s 13th transaction in the Food sector.
  • This is The Hershey’s 3rd largest (disclosed) transaction.
  • This is The Hershey’s 9th transaction in the United States.
  • This is The Hershey’s 1st transaction in New Jersey.

M&A Deal Summary

Date 2018-09-12
Target B&G Foods - Priate Brands
Sector Food
Buyer(s) The Hershey
Sellers(s) B&G Foods
Deal Type Divestiture
Deal Value 420M USD

Target

B&G Foods - Priate Brands

Parsippany, New Jersey, United States
B&G Foods, Inc. - Priate Brands including the Pirate’s Booty, Smart Puffs and Original Tings brands which provides food products.

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Buyer(S) 1

Buyer

The Hershey

Hershey, Pennsylvania, United States

website


Category Company
Founded 1894
Sector Food
Employees18,075
Revenue 10.4B USD (2022)
DESCRIPTION

The Hershey is a producer of chocolate in North America and a global leader in chocolate and sugar confectionery. The Company's principal product groups include chocolate and sugar confectionery products; gum and mint refreshment products; and pantry items, such as baking ingredients, toppings and beverages. Hershey's five operating segments comprise geographic regions including the United States, Canada, Mexico, Brazil and other international locations, such as India, Korea, Japan, the Middle East, China and the Philippines. The Company markets its products in approximately 60 countries worldwide. The Hershey was founded in 1894 and is based in Hershey, Pennsylvania.


DEAL STATS #
Overall 13 of 16
Sector (Food) 13 of 16
Type (Divestiture) 2 of 3
State (New Jersey) 1 of 1
Country (United States) 9 of 12
Year (2018) 1 of 1
Size (of disclosed) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-18 SkinnyPop

Austin, Texas, United States

Amplify Snack Brands, Inc. (dba SkinnyPop) is a marketer of packaged popcorn products. Amplify Snack Brands was founded in 2010 and is based in Austin, Texas.

Buy $1.6B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-04 Krave Pure Foods

Austin, Texas, United States

Krave is an emerging healthy snack food company that makes and markets a line of eight delicious, better-for-you jerky products using premium-quality cuts of all-natural beef, pork, and turkey. Krave was formed in 2009 and is based in Austin, Texas.

Sell -

Seller(S) 1

SELLER

B&G Foods

Parsippany, New Jersey, United States

website


Category Company
Founded 1822
Sector Food
Employees2,982
Revenue 2.1B USD (2021)
DESCRIPTION

B&G Foods is a manufacturer, seller and distributor of a diversified portfolio of high-quality, shelf-stable branded food products including pickles and peppers, hot sauces, wine vinegar, maple syrup, molasses, snack foods, fruit spreads, pasta sauces, beans, ready-to-use spices, salad dressings, marinades, taco shells and kits, and taco sauce and seasonings. B&G Foods was incorporated in 1822 and is based in Parsippany, New Jersey.


DEAL STATS #
Overall 1 of 2
Sector (Food) 1 of 2
Type (Divestiture) 1 of 2
State (New Jersey) 1 of 2
Country (United States) 1 of 2
Year (2018) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-16 TreeHouse Foods - McCann’s Irish Oatmeal

Oak Brook, Illinois, United States

TreeHouse Foods, Inc. - McCann’s Irish Oatmeal is a provider of classic traditional steel cut Irish oatmeal as well as convenience-oriented products.

Buy $32M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-15 Clabber Girl

Terre Haute, Indiana, United States

Clabber Girl Corp. is the manufacturer of Clabber Girl Baking Powder, the #1 retail baking powder brand in the nation. For more than 150 years, Clabber Girl has earned the trust of home cooks and culinary professionals alike. Today, Clabber Girl is more than just baking powder; it is a leader in the food industry. Recently, it has expanded its product offerings to include a broader range of cooking and baking ingredients, creating a stronger presence in retail, foodservice and industrial markets.

Buy -