Add-on Acquisition • Consumer Products

The Goliath Games Acquires Fun Promotion

On June 4, 2021, The Goliath Games acquired consumer products company Fun Promotion

Acquisition Context
  • This is The Goliath Games’ 3rd transaction in the Consumer Products sector.
  • This is The Goliath Games’ 1st transaction in the Netherlands.

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M&A Deal Summary

Date June 4, 2021
Target Fun Promotion
Sector Consumer Products
Buyer(s) The Goliath Games
Deal Type Add-on Acquisition

Target Company

Fun Promotion

Naarden , Netherlands
Fun Promotion is a manufacturer of toys for kids of all ages. Fun Promotion is best known for the creation of Squirmles/Magic Twisty – a product line that has sold over 20 million units in over 30 countries. Fun Promotion was founded in 1978 and is based in Naarden , Netherlands.
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Buyer Overview 1

Buyer

The Goliath Games

Plano, Texas, United States

Category Company
Founded 1980
Sector Consumer Products
DESCRIPTION

The Goliath Games LLC is one of the few remaining family-owned global toy and game companies. Goliath is an international manufacturer and distributor of a broad range of products. Examples include Wahu, Sequence, Rummikub, Rubik’s Cube, Phlat Ball, Tri-Ominos, Wordsearch, Pop the Pig, Doggie Doo, Gooey Looey and Catch the Fox. Goliath is a market leader in TV-promoted games and strong in many other toy categories, such as puzzles, arts & crafts, outdoor, activity, and novelties.


Deal Context for Buyer #
Overall 3 of 5
Sector: Consumer Products 3 of 4
Type: Add-on Acquisition 3 of 4
Country: Netherlands 1 of 1
Year: 2021 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-13 Vivid Toy Group

Guildford, United Kingdom

Vivid Toy Group ("Vivid") is the largest independent toy company in the UK. Vivid develops products internally by leveraging exclusive third party intellectual property licenses and distributes third party products developed by its licensor partners. Phoenix partnered with Vivid’s founding management team, who had the exclusive opportunity to acquire the business.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-22 Endless Games

Matawan, New Jersey, United States

Endless Games specializes in games that offer classic entertainment and hours of fun at affordable prices. The company has an uncanny ability for discovering and developing hit games, having been a part of past successes Trivial Pursuit, Pictionary, and Six Degrees of Kevin Bacon. The mission of Endless Games is to produce high-quality entertainment in board games that are quick and easy to learn but offer “Endless” play value. Endless Games was formed in 1996 and is based in Matawan, New Jersey.

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