Investment Summary

Tamarix Capital Invests In Playa Bowls

On August 23, 2021, private equity firm Tamarix Capital invested in franchising company Playa Bowls

Investment Highlights
  • This is Tamarix Capital’s 1st transaction in the Franchising sector.
  • This is Tamarix Capital’s 6th transaction in the United States.
  • This is Tamarix Capital’s 1st transaction in New Jersey.
Investment Fate
  • Playa Bowls was sold to a consortium of financial buyers in 2024.

Investment Summary
Date 2021-08-23
Target Playa Bowls
Sector Franchising
Investor(s) Tamarix Capital
Deal Type Growth Capital

Target

Playa Bowls

Belmar, New Jersey, United States
Playa Bowls is a healthy fast-casual restaurant franchisor featuring açai bowls, smoothies and related offerings, with more than 150 franchised and corporate-owned locations. Playa Bowls was founded in 2014 and is based in Belmar, New Jersey.

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Investor(S) 1

Investor

Tamarix Capital

New York, New York, United States

Investor

Category Private Equity Firm
Founded 1994
PE ASSETS 1.0B USD
Size Small
Type Sector Agnostic
DESCRIPTION

Tamarix Capital is a lower middle-market investment firm focused on providing debt and/or equity to fund management buyouts, shareholder liquidity events, succession issues, generational changes, or growth needs. Tamarix generally pursues family-owned or closely-held businesses with $10 to $120 million in revenue. Sectors of interest include business services, industrial/niche manufacturing, consumer products and services, distribution, and healthcare services. Tamarix is based in New York City with an additional office in Chicago.

DEAL STATS #
Overall 6 of 10
Sector (Franchising) 1 of 1
Type (Growth Capital) 3 of 5
State (New Jersey) 1 of 1
Country (United States) 6 of 10
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-07 Catalogue Brands

Washington, District of Columbia, United States

Catalogue Brands is a restaurant group that develops and scales local foodservice concepts, with current brands including Ted’s Bulletin, Federalist Pig, and Honeymoon Chicken. Catalogue Brands is based in Washington, District of Columbia.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-23 Rohrer Aesthetics

Homewood, Alabama, United States

Rohrer is a branded manufacturer of non-invasive, energy-based cosmetic devices sold to dermatologists, plastic surgeons, and medical spas, with covered procedures including laser hair removal, skin rejuvenation, tattoo removal, wrinkle reduction and more. Rohrer Aesthetics is based in Homewood, Alabama.

Buy -
Mergr

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