M&A Deal Summary

Syndigo Acquires EdgeAQ

On January 7, 2019, Syndigo acquired internet software and services company EdgeAQ from Marlin Equity Partners

Acquisition Highlights
  • This is Syndigo’s 3rd transaction in the Internet Software and Services sector.
  • This is Syndigo’s 3rd transaction in the United States.
  • This is Syndigo’s 1st transaction in Tennessee.

M&A Deal Summary

Date 2019-01-07
Target EdgeAQ
Sector Internet Software and Services
Buyer(s) Syndigo
Sellers(s) Marlin Equity Partners
Deal Type Add-on Acquisition

Target

EdgeAQ

Nashville, Tennessee, United States
Edgenet, Inc. is a provider of cloud-based product content network (“PCN”) and home improvement configuration software and services. The company’s comprehensive suite of SaaS solutions enable the exchange of detailed product information that can be utilized by retailers, manufacturers and suppliers to manage product data and streamline sales processes. Edgenet’s PCN software platform allows suppliers to collect, upload and share product information, marketing attributes and logistical data with retailers and its configuration tools help facilitate and simplify the design, ordering and manufacturing of configurable products including windows, doors, decking and fencing.

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Buyer(S) 1

Buyer

Syndigo

Chicago, Illinois, United States

Category Company
Sector Information Technology
DESCRIPTION

Syndigo is a provider of digital content and retail omnichannel optimization solutions for the consumer-packaged goods and fast-moving consumer goods industries. Syndigo is based in Chicago, Illinois.


DEAL STATS #
Overall 4 of 12
Sector (Internet Software and Services) 3 of 6
Type (Add-on Acquisition) 3 of 9
State (Tennessee) 1 of 1
Country (United States) 3 of 9
Year (2019) 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-04 Nutritionix

Washington, District of Columbia, Uganda

Nutritionix is an interactive digital platform that its users can upload, organize, track and publish nutrition data. Nutritionix provides comprehensive nutritional attribution of grocery and foodservice products and restaurant menu items to hundreds of brand manufacturers including restaurant chains, search engines and health apps. Nutritionix was founded in 2005 and is based in Washington, District of Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-09 ItemMaster

Chicago, Illinois, United States

ItemMaster allows brands to create, manage and distribute rich verified, structured product attributes that meet the requirements of retailers to drive better consumer experience. ItemMaster’s flexible content creation offering means brands and retailers can make strategic business choices, in terms of content, speed to content activation and market readiness, and cost-effectiveness.

Buy -

Seller(S) 1

SELLER

Marlin Equity Partners

Hermosa Beach, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 8.5B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Marlin Equity's headquarters in Hermosa Beach, California.
Marlin Equity's headquarters in Hermosa Beach, California.

Marlin Equity Partners is a private investment firm focused on acquiring distressed businesses with sales of $10 million to $2 billion. Marlin has a special interest in non-core or underperforming divisions of larger corporations, as well as companies facing some sort of financial, operational or market-related transition. Marlin is a generalist investor and will consider opportunities in technology (software, IT, payment systems, hardware, communications, internet), healthcare, consumer (apparel, retail, consumer products, food/beverage), services (business, financial, consumer, education), manufacturing (automotive, industrial, metals, plastics), aerospace, defense, and media. Marlin prefers businesses with scalable business models, strong installed customer bases, defensible market positions, and barriers to entry. Marlin Equity Partners was formed in 2005 and is based in Hermosa Beach, California with an additional office in London.


DEAL STATS #
Overall 32 of 63
Sector (Internet Software and Services) 7 of 16
Type (Add-on Acquisition) 24 of 42
State (Tennessee) 2 of 3
Country (United States) 27 of 46
Year (2019) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-28 Shift Media

Boston, Massachusetts, United States

Shift Media is a provider of cloud-based media collaboration and digital asset management solutions. SHIFT’s multi-tenant SaaS platform helps media and entertainment companies, advertising agencies and production houses securely create, share and collaborate on creative work at all stages of the content production lifecycle, embed visible and forensic watermarking into video and safely screen sensitive pre-release content. Shift Media is based in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-15 AppRiver

Gulf Breeze, Florida, United States

AppRiver LLC is a provider of cloud-based cybersecurity and productivity software and services to over 53,000 companies worldwide. AppRiver offers a comprehensive suite of security products, including advanced spam and virus filtering, web malware protection, email encryption, secure archiving and email continuity services. AppRiver LLC was launched in 2002 and headquartered in Gulf Breeze, Florida.

Sell $275M