Divestiture • Consumer Products

Symrise Acquires Trilogy Fragrances

On February 27, 2012, Symrise acquired consumer products company Trilogy Fragrances from TPR Holdings

Acquisition Context
  • This is Symrise’s 3rd transaction in the Consumer Products sector.
  • This is Symrise’s 5th transaction in the United States.
  • This is Symrise’s 3rd transaction in New Jersey.

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M&A Deal Summary

Date February 27, 2012
Target Trilogy Fragrances
Sector Consumer Products
Buyer(s) Symrise
Sellers(s) TPR Holdings
Deal Type Divestiture

Target Company

Trilogy Fragrances

Lakewood, New Jersey, United States
Symrise PureScents manufactures traditional, natural, and organic fragrances.
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Buyer Overview 1

Buyer

Symrise

Holzminden, Germany

Category Company
Founded 1874
Sector Chemicals
Employees12,984
Revenue 5.0B EUR (2024)
DESCRIPTION

Symrise is a producer of flavours, fragrances, cosmetic ingredients and aroma chemicals in the world. Symrise was founded in 1874 and is based in Holzminden, Germany.


Deal Context for Buyer #
Overall 5 of 15
Sector: Consumer Products 3 of 3
Type: Divestiture 1 of 2
State: New Jersey 3 of 3
Country: United States 5 of 9
Year: 2012 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-27 Symrise PureScents

Lakewood, New Jersey, United States

Symrise PureScents is a manufacturer of traditional, natural, and organic fragrances.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-12 Diana S.A.S.

Vannes Cedex, France

Diana Ingredients is the global natural ingredients supplier for the pet food and food & beverage industry.

Buy €1.3B

Seller Profile 1

SELLER

TPR Holdings

New York, New York, United States

Category Company
Founded 1995
Sector Consumer Products
DESCRIPTION

TPR Holdings LLC is a NYC based investor and operator of beauty and consumer brands. TPR’s target investments include scalable mass and prestige opportunities in health, wellness, beauty and fragrance categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble.


Deal Context for Seller #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
State: New Jersey 1 of 1
Country: United States 1 of 1
Year: 2012 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-30 ZIRH Holdings

New York, New York, United States

Zirh is an international seller of men's skin care and shaving products, with a focus on simplicity and ease of use. Zirh products differentiate themselves through ingredients like natural oils, extracts and botanicals and a focus on the specific skincare needs of men.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-09 CARGO Cosmetics

Toronto, Ontario, Canada

CARGO Cosmetics Corp. is a Canadian developer and global distributor of cosmetics products.

Buy -