Divestiture • E-Commerce

Surge Private Equity and Eagle Private Capital Acquire RentACoop

On February 1, 2021, private equity firm Surge Private Equity and mezzanine finance firm Eagle Private Capital acquired e-commerce company RentACoop from WebsiteClosers

Acquisition Context
  • This is Surge Private Equity’s 1st and Eagle Private Capital’s 3rd transaction in the E-Commerce sector.
  • This is Surge Private Equity’s 9th and Eagle Private Capital’s 85th transaction in the United States.
  • This is Surge Private Equity’s 1st and Eagle Private Capital’s 2nd transaction in Maryland.

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M&A Deal Summary

Date February 1, 2021
Target RentACoop
Sector E-Commerce
Buyer(s) Surge Private Equity
Eagle Private Capital
Sellers(s) WebsiteClosers
Deal Type Divestiture

Target Company

RentACoop

Germantown, Maryland, United States
RentACoop is an Ecommerce platform that designs and sells hundreds of proprietary products for retail chicken owners across the country. The company’s unique product design process solves many overlooked issues that exist within the current market. RentACoop was founded in 2012 and is based in Germantown, Maryland.
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Buyers Overview 2

DESCRIPTION

Surge Private Equity is a small private equity group focused on smaller, recurring-revenue oriented businesses valued between $5 and $75 million. Surge primarily targets profitable companies where the seller is looking to remain onboard. Areas of interest include business services, healthcare, online businesses, and specialty goods. Surge Private Equity was established in 2017 and is headquartered in Dallas, Texas.


Deal Context for Buyer #
Overall 9 of 15
Sector: E-Commerce 1 of 1
Type: Divestiture 1 of 1
State: Maryland 1 of 1
Country: United States 9 of 15
Year: 2021 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-20 MyClean

New York City, New York, United States

MyClean is a technology-enabled SAAS company that provides recurring home services and commercial cleaning through its fully automated ‘customer-to-cleaner’ concierge software platform. MyClean was founded in 2009 and is based in New York City, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-30 Amuze

Bend, Oregon, United States

Amuze is an integrated entity in the entertainment industry. The company operating under a revenue-sharing business model, Amuze effectively maintains and monitors a vast network of over 6,000 machines across all 50 states. Amuze is based in Bend, Oregon.

Buy -
Buyer

Eagle Private Capital

St. Louis, Missouri, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
PE ASSETS 1.0B USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Eagle Private Capital (EPC) makes private equity and mezzanine investments in middle-market companies. The Firm typically invests $4 to $15 million per investment. EPC looks to partner with management or other private equity investors to provide growth or change of control capital. EPC is based in St. Louis, Missouri.


Deal Context for Buyer #
Overall 85 of 87
Sector: E-Commerce 3 of 3
Type: Divestiture 4 of 4
State: Maryland 2 of 2
Country: United States 85 of 87
Year: 2021 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-07 Household Essentials

Hazelwood, Missouri, United States

Household Essentials LLC is an importer and distributor of non-electrical laundry products. Household Essentials was founded in 1986 is based in Hazelwood, Missouri.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-15 JLab Audio

Tucson, Arizona, United States

JLab Audio is a consumer audio products company that offers retail partners and consumers quality products at an unsurpassed value by leveraging its expertise in designing and sourcing innovative goods. JLab Audio was established in 2005 and is based in Tucson, Arizona.

Sell $370M

Seller Profile 1

SELLER

WebsiteClosers

Tampa, Florida, United States

Category Company
Founded 1998
Sector Internet Software and Services
DESCRIPTION

WebsiteClosers LLC offers brokerage services simply trying to connect a buyer with a seller. WebsiteClosers was founded in 1998 and is based in Tampa, Florida.


Deal Context for Seller #
Overall 2 of 2
Sector: E-Commerce 1 of 1
Type: Divestiture 2 of 2
State: Maryland 1 of 1
Country: United States 2 of 2
Year: 2021 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-06 Sheer Strength Labs

Orlando, Florida, United States

Sheer Strength Labs is a producer of nutrition supplement products. Sheer Strength Labs was founded in 2013 and is based in Orlando, Florida.

Sell -