M&A Deal Summary

Surfline Acquires Magicseaweed

On September 19, 2017, Surfline acquired internet software and services company Magicseaweed from SurfStitch Group

Acquisition Highlights
  • This is Surfline’s 1st transaction in the Internet Software and Services sector.
  • This is Surfline’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2017-09-19
Target Magicseaweed
Sector Internet Software and Services
Buyer(s) Surfline
Sellers(s) SurfStitch Group
Deal Type Divestiture

Target

Magicseaweed

Kingsbridge, United Kingdom
Magicseaweed is the world’s largest user generated surf content network, providing forecasting and live reporting of over 4,000 beaches across the globe. Magicseaweed was founded in 2002 and has become the world’s leading online surf forecasting platform, used by surfers and water sports enthusiasts in over 200 countries. Magicseaweed serves the key markets of North America, Europe and Australia, attracting over 2 million unique monthly users to its site, and over 1 million app downloads.

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Buyer(S) 1

Buyer

Surfline

Huntington Beach, California, United States

Category Company
Founded 1985
Sector Internet Software and Services
DESCRIPTION

Surfline specializes in providing live and predicted ocean weather information, editorial content, and consulting services to consumers, businesses, and government agencies worldwide. Surfline was founded in 1985 and is based in Huntington Beach, California.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2017 M&A 1 of 1

Seller(S) 1

SELLER

SurfStitch Group

Burleigh Heads, Australia

Category Company
Founded 2007
Sector E-Commerce
Revenue 130M AUD (2015)
DESCRIPTION

SurfStitch Group is an industry major online global action sports and youth culture network. SurfStitch Group has evolved from a pure-play online action sports retailer to become a destination for customers to connect with everything action sports related. Together, SurfStitch Group's websites serve a unique customer audience of over 6 million, representing a digital ecosystem capable of capturing and influencing all points of the surf and action sports lifestyle cycle. SurfStitch Group was founded in 2007 and is based in Burleigh Heads, Australia.


DEAL STATS #
Overall 1 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 2
Country: United Kingdom M&A 1 of 1
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-25 Surf Hardware International Pty

Mona Vale, Australia

Surf Hardware International Pty Ltd. is a global designer, marketer and distributor of innovative and high performance water board sports products and accessories. SHI’s philosophy and reputation for innovation, and the creation of high performance products, has driven SHI to become the leading player in the global water board sports accessory market, with numerous products that have broad appeal to all types of surfers, from the elite level professional tour athlete to the everyday surfer.

Buy AU$24M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-03 S’well Bottle

New York, New York, United States

S’well is a global designer, wholesaler, and retailer of reusable, vacuum-insulated products. It is best known for creating the first, reusable hydration fashion accessory. S’well's products can be purchased through omnichannel retail partners, specialty stores, co-branded partnership opportunities, and its own direct-to-consumer website. S’well Bottle was founded in 2010 and is based in New York City.

Sell -