Strala - Ownership and Business Overview

SoftwareCompany

Strala Ownership

Who owns Strala?

Strala is owned by ObservePoint. It was acquired on February 10, 2020.

Strala Business Overview

Where is Strala headquartered?

Strala is headquartered in Lehi, Utah.

What sector is Strala in?

Strala is a software company.

When was Strala founded?

Strala was founded in 2017.

Software M&A Summary in 2020

Out of 60 sectors in the Mergr database, software ranked 4 in number of deals in 2020. The largest software acquisition in 2020 was Ellie Mae - which was acquired by Intercontinental Exchange for $11.0B.

Join Mergr to view all 643 acquisitions of software companies in 2020, including 76 acquisitions by private equity firms, and 567 by strategics.

Strala, Inc.

2901 West Bluegrass Blvd, Suite 410,
Lehi, Utah 84043
United States,
(385) 484-8750
www.strala.com

Strala, Inc. is the platform for organizations seeking to gain more complete and trusted insights into omnichannel campaign performance, the end-to-end customer experience, and content intelligence. The company enables businesses to accurately track the entire customer journey across all brand touchpoints. The platform ensures every unique customer interaction is captured across all channels + content and is appended to unified visitor profiles in real-time. Strala offers the only platform that enables a unified approach to track both marketing and non-marketing experiences across siloed channels, systems, and media publishers.


Company Summary

SECTOR

Software

Established

2017

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