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Investment Summary

Standout Capital Invests In Papirfly

On March 17, 2020, growth capital firm Standout Capital invested in software company Papirfly

Investment Highlights
  • This is Standout Capital’s 6th transaction in the Software sector.
  • This is Standout Capital’s 3rd transaction in Norway.
Investment Fate
  • Papirfly was sold to a consortium of financial buyers in 2022.

Investment Summary
Date 2020-03-17
Target Papirfly
Sector Software
Investor(s) Standout Capital
Deal Type Growth Capital

Target

Papirfly

Sandnes, Norway
Papirfly is a brand management software group that provides a cloud-based, modular software platform for brand activation management (“BAM”), helping large companies create, edit, store, and distribute their brand assets. Its solutions simplify the challenges faced by brand-driven organizations by empowering employees and other stakeholders to activate brands on a global scale and on a local level without needing specialist skills or design expertise. Papirfly was formed in 2000 and is based in Sandnes, Norway.

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Investor(S) 1

Investor

Standout Capital

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2014
PE ASSETS 1.0B SEK
Size Small
Type Sector Focused
DESCRIPTION

Standout Capital is growth equity firm focused on Nordic tech company investments. The Firm looks to invest €5 to €15 million in companies generating €5 to €25 million of sales. The Firm will not invest in seed or early stage, or sectors like biotech, cleantech or gambling. Funds are generally used for growth initiatives or to buy back founder shares. Standout Capital was established in 2014 and is headquartered in Stockholm.

DEAL STATS #
Overall 8 of 18
Sector: Software M&A 6 of 9
Type: Growth Capital M&A Deals 7 of 15
Country: Norway M&A 3 of 4
Year: 2020 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-17 Kundo

Stockholm, Sweden

Kundo is a software company that provides modern tools for digital customer service. Kundo was founded in 2009 and is based in Stockholm, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-21 Exsitec

Linköping, Sweden

Exsitec is a provider of the business system software, including ERP, business intelligence and mobile solutions for medium-sized companies. Exsitec was established in 2000 and is based in Linköping, Sweden.

Sell -
Mergr

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