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M&A Deal Summary

Stagwell Acquires PMX Agency

On August 2, 2016, Stagwell acquired marketing company PMX Agency

Acquisition Highlights
  • This is Stagwell’s 2nd transaction in the Marketing sector.
  • This is Stagwell’s 3rd transaction in the United States.
  • This is Stagwell’s 2nd transaction in New York.

M&A Deal Summary
Date 2016-08-02
Target PMX Agency
Sector Marketing
Buyer(s) Stagwell
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) BTIG (Financial)

Target

PMX Agency

New York, New York, United States
PMX Agency is an integrated performance-driven global marketing firm. With a history steeped in direct response marketing, PMX Agency's core expertise lies in its analytically-driven approach to reveal deep knowledge of consumer behavior and bring high-impact integrated paid and earned media, creative, web development and email solutions to clients. Led by co-CEOs Chris Paradysz and Mike Cousineau, PMX Agency's client list of leading global brands span key verticals including Retail, Financial Services, Education, Publishing, Technology, Nonprofit and B2B. Clients include The North Face, the American Heart Association and Dow Jones.

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Buyer(S) 1

Buyer

Stagwell

New York, New York, United States
Category Company
Sector Marketing
Employees11,857
Revenue 2.8B USD (2024)
DESCRIPTION

Stagwell is a private company focused on investing in and acquiring companies in advertising, research, data analytics, public relations, and digital marketing services. Stagwell is based in New York, New York.

DEAL STATS #
Overall 4 of 34
Sector: Marketing M&A 2 of 25
Type: Buyout (LBO, MBO, MBI) M&A Deals 1 of 1
State: New York M&A 2 of 6
Country: United States M&A 3 of 18
Year: 2016 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-05 Code and Theory

New York, New York, United States

Code and Theory is a creatively-led agency that creates products, content and campaigns across physical and digital worlds. Through Brand, Product, and Industrial Design, the agency helps clients innovate in a digital-first world.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-16 Targeted Victory

Alexandria, Virginia, United States

Targeted Victory is a republican strategy and marketing agency headquartered in Alexandria, Virginia.

Buy -
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