M&A Deal Summary

Sprout Social Acquires Tagger Media

On August 3, 2023, Sprout Social acquired marketing company Tagger Media for 140M USD

Acquisition Highlights
  • This is Sprout Social’s 1st transaction in the Marketing sector.
  • This is Sprout Social’s largest (disclosed) transaction.
  • This is Sprout Social’s 2nd transaction in the United States.
  • This is Sprout Social’s 1st transaction in California.

M&A Deal Summary
Date 2023-08-03
Target Tagger Media
Sector Marketing
Buyer(s) Sprout Social
Deal Type Add-on Acquisition
Deal Value 140M USD

Target

Tagger Media

Santa Monica, California, United States
website
Tagger Media is a provider in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. Tagger is a disruptive SaaS solution that offers unparalleled expertise. Leveraging API partnerships with major social channels, Tagger connects millions of brand and influencer profiles to billions of social data points, offering the industry's most robust social intelligence and actionable insights. Tagger's platform provides powerful analytics, all-in-one capabilities, and strategic integrations for efficient campaign workflows. Tagger Media was founded in 2015 and is based in Santa Monica, California.

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Buyer(S) 1

Buyer

Sprout Social

Chicago, Illinois, United States

website

Category Company
Founded 2010
Sector Internet Software and Services
Employees700
Revenue 133M USD (2020)
DESCRIPTION

Sprout Social is a provider of social media management, analytics, and advocacy solutions. The company offers communication tools, contact management, lead generation, and analytics services. Sprout Social was formed in 2010 and is based in Chicago, Illinois.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 3 of 3
State (California) 1 of 1
Country (United States) 2 of 2
Year (2023) 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-19 Repustate

Toronto, Ontario, Canada

Repustate is an innovative sentiment analysis and natural language processing company. Repustate reads and analyzes text and video content natively, transforming data through natural language processing, artificial intelligence and machine learning into business intelligence. Repustate was founded in 2010 and is based in Toronto, Ontario.

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