M&A Deal Summary

Spotify Acquires Gimlet Media

On February 6, 2019, Spotify acquired digital media company Gimlet Media for 200M USD

Acquisition Highlights
  • This is Spotify’s 2nd transaction in the Digital Media sector.
  • This is Spotify’s largest (disclosed) transaction.
  • This is Spotify’s 9th transaction in the United States.
  • This is Spotify’s 5th transaction in New York.

M&A Deal Summary
Date 2019-02-06
Target Gimlet Media
Sector Digital Media
Buyer(s) Spotify
Deal Type Add-on Acquisition
Deal Value 200M USD

Target

Gimlet Media

Brooklyn, New York, United States
website
Gimlet Media is a digital media company. Gimlet was founded in 2014 and is behind hit series like StartUp, Reply All, Homecoming, Mogul and more. Gimlet Creative, the company’s in-house advertising agency, helps brands find their voice in audio and produces official podcasts for brands like eBay, Tinder, Gatorade and Mastercard. Gimlet Pictures, the company’s film and television development and production arm, was formalized in 2018 and focuses on bringing Gimlet franchises to the small and big screens. Based in Brooklyn, New York, Gimlet podcasts are listened to in nearly 190 countries worldwide.

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Buyer(S) 1

Buyer

Spotify

Luxembourg, Luxembourg

website

Category Company
Founded 2006
Sector Digital Media
Employees5,584
Revenue 7.9B EUR (2020)
DESCRIPTION

Spotify is an internet audio streaming subscription service provider. Spotify was incorporated in 2006 and is headquartered in Luxembourg.

DEAL STATS #
Overall 14 of 27
Sector (Digital Media) 2 of 8
Type (Add-on Acquisition) 14 of 26
State (New York) 5 of 9
Country (United States) 9 of 18
Year (2019) 2 of 4
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-06 Anchor FM

New York, New York, United States

Anchor is the company democratizing audio by enabling anyone to easily create, distribute, and monetize a podcast. Anchor's platform is built in pursuit of the mission to empower creators to have their voices heard and expand on audio as a creative medium. Anchor’s end-to-end podcasting platform, available for free on iOS, Android, and web, provides easy-to-use creative tools, unlimited free content hosting, distribution everywhere podcasts are heard, and monetization options built for beginners and pros alike. The company was founded in 2015 in New York City and powers more than 40 percent of the world’s new podcasts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-26 Parcast

Woodland Hills, California, United States

Parcast is a storytelling podcast studio focused on creating scripted, story-driven programming that is engaging, informative, and entertaining. Parcast creates, develops and produces its shows in-house by a team of writers, researchers and hosts. Hit titles from Parcast include Cults, Serial Killers, and Mythology.

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