M&A Deal Summary

Sonic Automotive Acquires Black Hills Harley-Davidson

On February 15, 2023, Sonic Automotive acquired franchising company Black Hills Harley-Davidson

Acquisition Highlights
  • This is Sonic Automotive’s 1st transaction in the Franchising sector.
  • This is Sonic Automotive’s 8th transaction in the United States.
  • This is Sonic Automotive’s 1st transaction in South Dakota.

M&A Deal Summary
Date 2023-02-15
Target Black Hills Harley-Davidson
Sector Franchising
Buyer(s) Sonic Automotive
Deal Type Add-on Acquisition

Target

Black Hills Harley-Davidson

Rapid City, South Dakota, United States
Black Hills Harley-Davidson is a full-service Harley-Davidson dealership and hostes “The Rally at Exit 55” during the Annual Sturgis Motorcycle Rally, for approximately 500,000 Harley-Davidson enthusiasts each year. Black Hills Harley-Davidson is based in Rapid City, South Dakota.

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Buyer(S) 1

Buyer

Sonic Automotive

Charlotte, North Carolina, United States
Category Company
Founded 1997
Sector Automotive
Employees10,500
Revenue 14.4B USD (2023)
DESCRIPTION
Sonic Automotive's corporate headquarters in Charlotte, North Carolina.
Sonic Automotive's corporate headquarters in Charlotte, North Carolina.

Sonic Automotive is an automotive dealer in the United States operating 173 franchises and 37 collision repair centers. Sonic was formed in 1997 and is based in Charlotte, North Carolina.

DEAL STATS #
Overall 8 of 8
Sector (Franchising) 1 of 1
Type (Add-on Acquisition) 6 of 6
State (South Dakota) 1 of 1
Country (United States) 8 of 8
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-17 Audi Owings Mills

Owings Mills, Maryland, United States

Audi Owings Mills is an operator of a dealership that serves residents of the greater Baltimore area and surrounding regions with a wide selection of new and pre-owned Audi vehicles and manufacturer-authorized parts and services. Audi Owings Mills is based in Owings Mills, Maryland.

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