Smart Loyalty - Ownership and Business Overview

MarketingCompany

Smart Loyalty Ownership

Who owns Smart Loyalty?

Smart Loyalty is owned by Pemba Capital Partners. It was acquired on November 1, 2017.

Is Smart Loyalty PE-backed?

Yes. Smart Loyalty is owned by private equity investor Pemba Capital Partners.

Smart Loyalty Business Overview

Where is Smart Loyalty headquartered?

Smart Loyalty is headquartered in Surry Hills, Australia.

What sector is Smart Loyalty in?

Smart Loyalty is a marketing company.

When was Smart Loyalty founded?

Smart Loyalty was founded in 1997.

Marketing M&A Summary in 2017

Out of 60 sectors in the Mergr database, marketing ranked 14 in number of deals in 2017. The largest marketing acquisition in 2017 was Teads - which was acquired by Altice Europe N.V. for $321M.

Join Mergr to view all 201 acquisitions of marketing companies in 2017, including 19 acquisitions by private equity firms, and 182 by strategics.

Smart Loyalty

19/151 Foveaux Street,
Surry Hills, NSW 2010
Australia,
+1800 618 863
www.smartloyaltyhq.com

Smart Loyalty is a specialist business to business (B2B) loyalty and marketing company, Smart Loyalty works with blue-chip organisations and household brands across a wide range of industries to enhance customer loyalty and power business growth. Smart Loyalty provides its customers with the information and insights they need to make smarter business decisions, and throughout this process, build rewarding and long-term customer relationships. Smart Loyalty was established in 1997 and is based in Surry Hills, Australia.


Company Summary

SECTOR

Marketing

Established

1997

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Marketing Companies , Australia Companies

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