M&A Deal Summary

Sizmek Acquires MediaMind Technologies

On June 16, 2011, Sizmek, Inc. acquired marketing company MediaMind Technologies, Inc. from Viola Partners for 414M USD

Acquisition Highlights
  • This is Sizmek’s 1st transaction in the Marketing sector.
  • This is Sizmek’s 1st largest (disclosed) transaction.
  • This is Sizmek’s 1st transaction in the United States.
  • This is Sizmek’s 1st transaction in New York.

M&A Deal Summary

Date 2011-06-16
Target MediaMind Technologies, Inc.
Sector Marketing
Buyer(s) Sizmek, Inc.
Sellers(s) Viola Partners
Deal Type Add-on Acquisition
Deal Value 414M USD
Advisor(s) Qatalyst Partners LP (Financial)
Davis Polk & Wardwell LLP (Legal)

Target

MediaMind Technologies, Inc.

New York, New York, United States
website
MediaMind Technologies, Inc. was a provider of integrated digital advertising solutions. MediaMind Technologies was formed in 1999 and based in New York City.

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Buyer(S) 1

Buyer

Sizmek, Inc.

Austin, Texas, United States

website


Category Company
SectorInformation Technology
Revenue 173M USD (2015)
DESCRIPTION

Sizmek fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek provides rich media, video and online targeted advertising across channels. Sizmek's open ad management stack, Sizmek MDX, delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data platform.


DEAL STATS #
Overall 1 of 4
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 4
State (New York) 1 of 3
Country (United States) 1 of 4
Year (2011) 1 of 1
Size (of disclosed) 1 of 3
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-11 Aerify Media LLC

New York, New York, United States

Aerify Media LLC specializes in mobile tracking and retargeting. The Aerify Media platform allows e-commerce companies to send any type of customer data from their mobile apps, mobile websites and even desktop sites to a single source.

Buy $6M

Seller(S) 1

SELLER

Viola Partners

Herzeliya, Israel

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 2000
PE ASSETS 350M USD
SizeMiddle-Market
Type Sector Agnostic
DESCRIPTION

Viola Partners is the private equity investment arm of Viola Group, a diversified investment firm focused on providing credit as well as investing in venture and private equity deals. Viola Partners specializes in technology buyouts and growth capital investments in middle-market companies. The Firm generally looks to invest in Israel and will consider both public and private companies. Viola seeks businesses operating in attractive markets with strong product differentiation and proven business models. The Firm typically invests up to $30 million equity per transaction. Viola Partners was formed in 2000 and is based in Hertzliya, Israel.


DEAL STATS #
Overall 2 of 11
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 8
State (New York) 1 of 1
Country (United States) 2 of 3
Year (2011) 2 of 2
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-27 MacroCure Ltd.

Kiryat Matalon, Petach Tikva, Israel

MacroCure Ltd. is a biotechnology company focused on the development and commercialization of advanced cell therapy products. MacroCure currently manufactures and markets its lead product, CureXcell™, in Israel for difficult-to-heal wound treatment. MacroCure plans to begin a multinational Phase III study under an SPA, in the US, Canada and Israel in the second quarter 2011, for lower extremity ulcers in diabetic patients.

Buy $13M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-05-14 myThings GmbH

Graz, Austria

myThings GmbH is a personalised retargeting company offering performance based (CPA) display ad solutions that deliver over 500% uplift in return conversions for the top online retailers. myThings is based in Graz, Austria.

Buy -