Simply Better Brands - M&A Summary and Business Overview

Consumer ProductsCompany

Simply Better Brands M&A Summary

Simply Better Brands has acquired 4 companies, including 4 in the last 5 years.

Simply Better Brands’ largest acquisition to date was in 2022, when it acquired CFH for $14M. Simply Better Brands has acquired in 2 different US states, and 2 countries. The Company’s most targeted sectors include consumer products (75%) and digital media (25%).

Simply Better Brands Business Overview

Where is Simply Better Brands headquartered?

Simply Better Brands is headquartered in Vancouver, British Columbia.

What is Simply Better Brands’ revenue?

Simply Better Brands disclosed revenue of 16M CAD for 2021 and 14M CAD for 2020.

What sector is Simply Better Brands in?

Simply Better Brands is a consumer products company.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity4
  • Total Sectors Invested 2
  • Total Countries Invested 2

Simply Better Brands

Simply Better Brands Corp‎.

206-595 Howe Street,
Vancouver, British Columbia V6C 2T5
Canada,
www.simplybetterbrands.com

Simply Better Brands leads an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company’s mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based, natural, and clean ingredient space. It continues to focus on expansion into high-growth consumer product categories including CBD products, plant-based food and beverage, and the global pet care and skincare industries. Simply Better Brands is based in Vancouver, British Columbia.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.8/yr) # - - 2 2 - - 4
vol $8M $24M $32M
Sell (0.0/yr) # - - - - - - 0
  4

Most Recent M&A

Company Date Value Type
CFH Ltd. 2022-04-27 14M USD Add-on Acquisition
Longmont, Colorado · www.cfh.ltd
The BRN Group, Inc. 2022-04-01 10M USD Add-on Acquisition
Toronto, Ontario · www.thebrngroup.com
Crisp Management Group, Inc. 2021-08-20 - Add-on Acquisition
San Juan Capistrano, California
TRU Brands, Inc. 2021-08-19 8M USD Add-on Acquisition
Golden, Colorado · www.truwomen.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Consumer Products 3 (75%) 22M (69%) - -
Digital Media 1 (25%) 10M (31%) - -
Total 4 $32M - -

By Geo

State/Country Buy Value Sell Value
United States 3 22M - -
  Colorado 2 22M - -
  California 1 - - -
Canada 1 10M - -
  Ontario 1 10M - -
Domestic 1 (25%) 10M (31%) - -
Cross-border 3 (75%) 22M (69%) - -
Total 4 $32M - -

Deal Values

buy # Total
< $100M 3 $32M
TOTAL $32M
Largest CFH Ltd.
$14M (2022-04-27)

Company Summary

SECTOR

Consumer Products

Revenue

16   15% 2021
14   44% 2020
25   2019
(millions of CAD)

Public

Toronto (TSX): SBBC

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