Flashtalking - M&A Summary, Ownership, and Business Overview

MarketingCompany

Flashtalking M&A Summary

Flashtalking has acquired 4 companies of its own, including 1 in the last 5 years. A total of 1 acquisition came from private equity firms.

Flashtalking has acquired in 1 US state, and 3 countries. The Company’s most targeted sectors include software (75%) and business services (25%).

Flashtalking Ownership

Who owns Flashtalking?

Flashtalking is owned by Mediaocean. It was acquired on July 12, 2021.

Was Flashtalking formerly PE-backed?

Yes. Flashtalking was formerly owned by 1 private investor.

Flashtalking Business Overview

Where is Flashtalking headquartered?

Flashtalking is headquartered in London, United Kingdom.

What sector is Flashtalking in?

Flashtalking is a marketing company.

When was Flashtalking founded?

Flashtalking was founded in 2001.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity4
  • Total Sectors Invested 2
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 1

Flashtalking

Simplicity Marketing Ltd.

20 Rathbone Place, Floor 5,
London, W1T 1HY
United Kingdom,
+44 20 3903 3111
www.flashtalking.com

Flashtalking provides a software platform for intelligent ad serving – the creation and delivery of online advertising campaigns, including robust post-delivery analytics and reporting. Customers build, execute and track campaigns via an efficient self-service platform. The company offers products for desktop, tablet, and mobile devices across multiple ad formats, including video, rich media, and standard display. Flashtalking was founded in 2001 and is based in London, United Kingdom.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 3 - 1 - - - 4
Sell (0.0/yr) # - - - - - - 0
  4

Most Recent M&A

Company Date Value Type
Protected Media 2021-02-23 - Add-on Acquisition
Petah Tikva, Israel · www.protected.media
Spongecell, Inc. 2018-01-29 - Add-on Acquisition
New York, New York · www.spongecell.com
Encore Media Metrics LLC 2016-01-12 - Add-on Acquisition
New York, New York · www.encoremetrics.com
Device9 GmbH 2015-09-22 - Add-on Acquisition
Hamburg, Germany · www.device9.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Software 3 (75%) - - -
Business Services 1 (25%) - - -
Total 4 - - -

By Geo

State/Country Buy Value Sell Value
United States 2 - - -
  New York 2 - - -
Germany 1 - - -
Israel 1 - - -
Domestic - - - -
Cross-border 4 (100%) - - -
Total 4 - - -

M&A Connections

Deals
Acquired from
Investor(s)
25%
1 (25%)

Company Summary

SECTOR

Marketing

Established

2001

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