Growth Capital • Consumer Products

Silas Capital and Sandbridge Capital Invest In ILIA Beauty

On December 17, 2018, growth capital firm Silas Capital and private equity firm Sandbridge Capital invested in consumer products company ILIA Beauty

Investment Context
  • This is Silas Capital’s 4th and Sandbridge Capital’s 4th transaction in the Consumer Products sector.
  • This is Silas Capital’s 12th and Sandbridge Capital’s 6th transaction in the United States.
  • This is Silas Capital’s 5th and Sandbridge Capital’s 3rd transaction in California.
Investment Fate
  • ILIA Beauty was sold to a strategic buyer in 2022.

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Investment Summary

Date December 17, 2018
Target ILIA Beauty
Sector Consumer Products
Investor(s) Silas Capital
Sandbridge Capital
Deal Type Growth Capital

Target Company

ILIA Beauty

Laguna Beach, California, United States
ILIA Beauty is a provider of clean color cosmetics that offers a full face assortment of more than 100 distinct high-performance products crafed with certified organic ingredients and nontoxic synthetics to ensure that each delivers beyond the expectations of natural makeup. ILIA Beauty is based in Laguna Beach, California.
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Investors Overview 2

DESCRIPTION

Silas Capital is a growth equity investment firm focused on the consumer sector. Silas looks to invest $3 to $15 million in fast-growing, US-based companies with $5 to $25 million in revenue. Specific areas of interest include specialty consumer products, consumable goods, e-commerce, consumer services, mobile applications, and consumer retail. Silas Capital was formed in 2011 and is based in New York City.


Deal Context for Investor #
Overall 12 of 20
Sector: Consumer Products 4 of 8
Type: Growth Capital 4 of 8
State: California 5 of 5
Country: United States 12 of 18
Year: 2018 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-12 Proenza Schouler

New York, New York, United States

Proenza Schouler LLC is an operator of global luxury accessories and women’s apparel business with points of sale in more than 20 countries worldwide through exclusive department stores and boutiques and ten freestanding stores. Proenza Schouler was founded in 2002 and is based in New York City.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-10 Bellroy

Canterbury, Australia

Bellroy is a purpose-driven, digitally native accessories brand that offers distinctively designed wallets, bags and other considered carry products. Bellroy was founded in 2010 and is based in Canterbury, Australia.

Buy -
DESCRIPTION

Sandbridge Capital LLC is a private equity firm focused on the retail and consumer sectors. Specific areas of interest include retail, apparel and accessory brands, health, beauty and wellness, consumer durables/products. Sandbridge Capital looks to invest $10 to $20 million per transaction and will consider a variety of situations, including co-investing with other private equity firms. Sandbridge Capital was formed in 2010 and is based in New York City.


Deal Context for Investor #
Overall 9 of 12
Sector: Consumer Products 4 of 7
Type: Growth Capital 3 of 6
State: California 3 of 4
Country: United States 6 of 9
Year: 2018 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-28 Thom Browne

New York, New York, United States

Thom Browne, Inc. began his business with five suits and a small by-appointment-only shop in 2001 and subsequently introduced his first ready-to-wear collection in 2003. Browne’s innovations in tailoring have been closely identified with positively impacting the paradigm of men’s and women’s fashion. To wit, Browne has been honored with the CFDA Menswear Designer of the Year Award in 2006 and 2013, the GQ Designer of the Year in 2008 and the Cooper Hewitt National Design Award in 2012.

Sell $500M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-12 TopShop/TopMan

Tel Aviv, Israel

Topshop is a fast-fashion branded apparel retailer based in England with a growing presence in the United States and other international markets.

Sell -