Investment Summary

Shamrock Capital Advisors Invests In Excel Sports Management

On December 15, 2020, private equity firm Shamrock Capital Advisors invested in marketing company Excel Sports Management

Investment Highlights
  • This is Shamrock Capital Advisors’ 9th transaction in the Marketing sector.
  • This is Shamrock Capital Advisors’ 34th transaction in the United States.
  • This is Shamrock Capital Advisors’ 9th transaction in New York.

Investment Summary

Date 2020-12-15
Target Excel Sports Management
Sector Marketing
Investor(s) Shamrock Capital Advisors
Deal Type Growth Capital
Advisor(s) LionTree (Financial)
Katten Muchin Rosenman (Legal)

Target

Excel Sports Management

New York, New York, United States
Excel Sports Management is an independent full-service sports marketing and management agency representing top-tier talent, blue-chip brands and marquee properties. Excel Sports Management was founded in 2002 and is based in New York, New York.

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Investor(S) 1

Investor

Shamrock Capital Advisors

Los Angeles, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1978
PE ASSETS 6.5B USD
Size Mega
Type Sector Focused
DESCRIPTION

Shamrock Capital Advisors is a private investment focused exclusively on the media, entertainment, marketing, and communications sectors. The Firm will consider both control and minority positions and looks to commit $30 to $300 million per transaction. Target transactions include growth equity, leveraged/management buyouts, and recapitalizations. Shamrock Capital Advisors was formed in 1978 and is based in Los Angeles, California.


DEAL STATS #
Overall 36 of 54
Sector: Marketing M&A 9 of 14
Type: Growth Capital M&A Deals 15 of 26
State: New York M&A 9 of 12
Country: United States M&A 34 of 52
Year: 2020 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-02 Adweek

New York, New York, United States

Adweek is a business information, events, and media company serving the advertising and marketing industry. The company serves professionals through a diverse portfolio spanning digital media, events, podcasts, print, newsletters, social media, and mobile apps. Adweek was formed in 1978 and is based in New York, New York.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-27 Bayard Advertising

New York, New York, United States

Bayard Advertising offers a full suite of services including employer branding and creative, digital media strategy and campaign execution, programmatic buying, social media engagement and content management, metrics and analytics capabilities, and technology and recruitment platform consultation. Bayard Advertising was founded in 1923 and is based in New York City.

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