M&A Deal Summary

SFW Capital Partners and Accel-KKR Acquire Captify

On July 14, 2021, private equity firms SFW Capital Partners and Accel-KKR acquired marketing company Captify from Panoramic Growth Equity and Smedvig Capital

Acquisition Highlights
  • This is SFW Capital Partners’ 1st and Accel-KKR’s 1st transaction in the Marketing sector.
  • This is SFW Capital Partners’ 1st and Accel-KKR’s 8th transaction in the United Kingdom.

M&A Deal Summary

Date 2021-07-14
Target Captify
Sector Marketing
Buyer(s) SFW Capital Partners
Accel-KKR
Sellers(s) Panoramic Growth Equity
Smedvig Capital
Deal Type Secondary Buyout

Target

Captify

London, United Kingdom
Captify is a marketing business focused on search retargeting. Captify's technology allows advertisers to obtain new customers online by targeting users with banner advertising based on recent search engine use. Captify was founded in 2011 and is based in London, England.

Search 215,029 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 2

Buyer

SFW Capital Partners

Rye, New York, United States

Category Private Equity Firm
Founded 2007
PE ASSETS 950M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

SFW Capital Partners is a private equity firm that seeks investments in U.S.-based, lower middle market companies that provide analytical tools or related outsourced analytical services. Specific areas of interest include test, measurement, and control instruments, as well as analytical software and information services. SFW primarily seeks control positions where the firm can commit $25 to $100 million per transaction. SFW Capital Partners was formed in 2007 and is based in Rye, New York.


DEAL STATS #
Overall 18 of 20
Sector: Marketing M&A 1 of 1
Type: Secondary Buyout M&A Deals 4 of 4
Country: United Kingdom M&A 1 of 1
Year: 2021 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-20 Pion

Billerica, Massachusetts, United States

Pion supports drug development programs within vitro scientific instruments, contract research, and equipment maintenance. All designed to support more informed, more accurate, more timely decision making. Pion’s range of scientific instruments and services provide innovative solutions to the challenges of in vivo prediction, phys chem analysis, dissolution, and more. Clients may access Pion’s expertise either through the purchase of our instruments, or by contracting with our laboratories to run screens, assays, and analysis on their behalf. Pion was founded in1996 and is based in Billerica, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-17 RDI Technologies

Knoxville, Tennessee, United States

RDI Technologies is a patented technology, which includes proprietary video and image processing algorithms, that enables customers to identify vibration-related machine issues that are difficult to diagnose through the naked eye or traditional sensors. The company’s products combine the power of modern cameras with software to turn what used to be complex charts and graphs into easy-to-understand video data that enables users to quickly and safely solve their toughest problems and communicate the results. Its customer includes some of the largest companies in the world, among them are Google, Nissan, Duke Energy, Newmont, and Chevron. RDI Technologies was founded in 2015 and is based in Knoxville, Tennessee.

Buy -
Buyer

Accel-KKR

Menlo Park, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 19.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Accel-KKR is a private equity firm that seeks control and growth-oriented investments in middle-market technology companies. The Firm targets investments in public and private companies with revenues ranging from $15 to $150 million. Accel-KKR pursues transactions across multiple segments of the technology industry, including software, hardware and internet technologies, and IT enabled services. Accel-KKR's first fund was created in 2000 by Accel Partners and Kohlberg Kravis Roberts & Co. to invest in technology assets and businesses that were outside of each firm's core focus. Accel-KKR is based in Menlo Park, California.


DEAL STATS #
Overall 96 of 123
Sector: Marketing M&A 1 of 1
Type: Secondary Buyout M&A Deals 14 of 20
Country: United Kingdom M&A 8 of 11
Year: 2021 M&A 5 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-29 Sycurio

Surrey, United Kingdom

Sycurio is a provider of fraud prevention software necessary for companies to take secure customer payments over the phone. Sycurio technology masks the tones from a cardholder’s telephone and replaces them with an unrecognizable flat tone. Sycurio was founded in 2009 and is based in Surrey, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-15 Patientco

Atlanta, Georgia, United States

Patientco is a vertically integrated payment technology company that was founded specifically to rethink the patient payment experience in healthcare. The company provides greater connectivity, advanced analytics, and more so that health systems only need one patient payments partner and technology platform. It improves financial care across the entire patient journey, from pre-service to post-service, while increasing payments and revenue for today’s top health systems. Patientco was formed in 2008 and is based in Atlanta, Georgia.

Sell -

Seller(S) 2

SELLER

Panoramic Growth Equity

London, United Kingdom

Investor Investor Investor


Category Growth Capital Firm
Founded 2009
PE ASSETS 100M GBP
Size Small
Type Sector Agnostic
DESCRIPTION

Panoramic Growth Equity is a provider of growth financing to small and medium-sized businesses in the UK. The Firm targets high-growth, early stage companies with at least £0.5 million in EBITDA. Panoramic has offices in London and Glasgow.


DEAL STATS #
Overall 8 of 12
Sector: Marketing M&A 2 of 2
Type: Secondary Buyout M&A Deals 1 of 1
Country: United Kingdom M&A 8 of 12
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-16 Big Drop Brewing

Ipswich, United Kingdom

Big Drop Brewing is an alcohol-free brewing company. Big Drop now offers a wide range of beer styles for a growing community. Big Drop currently brews in Australia, Canada, the USA as well as the UK and is available in 20 countries. Big Drop Brewing was founded in 2016 and is based in Ipswich, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-11 Plumbworld

Evesham, United Kingdom

Plumbworld is an operator of major online retail platforms for bathroom, kitchen, plumbing and heating products at affordable prices to consumers and trade customers. Plumbworld was founded in 1999 and is based in Evesham, England.

Sell -
SELLER

Smedvig Capital

London, United Kingdom

Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1996
PE ASSETS 1.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Smedvig Capital is a venture capital and business growth firm that typically targets investment opportunities in the UK. Smedvig seeks both direct buyout and growth capital investments and also makes investments in other third party private equity funds. Smedvig's direct investment practice targets equity investments of £3 to £10 million in businesses valued up to £30 million. Areas of interest include information management, financial services, consumer goods, retail, and support services. Smedvig Capital was formed in 1996 and is based in London.


DEAL STATS #
Overall 19 of 21
Sector: Marketing M&A 4 of 4
Type: Secondary Buyout M&A Deals 4 of 4
Country: United Kingdom M&A 14 of 16
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-18 Prosapient

London, United Kingdom

proSapient is a primary research platform that allows private equity and consulting firms to gather insights from experts around the world via consultations and large-scale surveys. proSapient uses cutting edge technology to match the right experts with the right projects and provide highly accurate transcripts, all of which is delivered within a customer-friendly platform. Prosapient was founded in 2017 and is based in London, England.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-17 Spirable

London, United Kingdom

Spirable is a personalized video platform that empowers brands and agencies to create, scale, and optimise highly relevant and personalized video content across-channel. Photospire was founded in 2014 and is based in London, United Kingdom.

Sell -