Investment Summary

Serent Capital Invests In Book4Time

On January 11, 2021, growth capital firm Serent Capital invested in internet software and services company Book4Time

Investment Highlights
  • This is Serent Capital’s 8th transaction in the Internet Software and Services sector.
  • This is Serent Capital’s 3rd transaction in Canada.
  • This is Serent Capital’s 3rd transaction in Ontario.
Investment Fate
  • Book4Time was sold to a strategic buyer in 2024.

Investment Summary

Date 2021-01-11
Target Book4Time
Sector Internet Software and Services
Investor(s) Serent Capital
Deal Type Growth Capital

Target

Book4Time

Markham, Ontario, Canada
Book4Time is a provider of cloud-based business management solution for the global hospitality, spa, and wellness industry. Book4Time was founded in 2004 and is based in Markham, Ontario.

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Investor(S) 1

Investor

Serent Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2008
PE ASSETS 5.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Serent Capital is a private equity firm focused on investing in profitable, growing businesses featuring scalable business models and operating in sectors undergoing significant change. Serent looks for companies with $5 to $100 million in growing annual sales where it can commit $20 to $200 million of capital. Target transaction situations include buyouts, recapitalizations, and growth financings. Serent Capital was formed in 2008 and is based in San Francisco, California.


DEAL STATS #
Overall 49 of 77
Sector: Internet Software and Services M&A 8 of 17
Type: Growth Capital M&A Deals 41 of 63
State: Ontario M&A 3 of 3
Country: Canada M&A 3 of 3
Year: 2021 M&A 2 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-06 Dyad

Boston, Massachusetts, United States

Dyad delivers software and services that simplify insurance processing and distribution. Dyad has redefined insurance technology by continuously improving its solutions, ensuring customers can focus on growing and evolving their business, delivering superior customer service, and developing valuable insight into their business. Retail agencies, wholesalers, agency networks, program administrators, MGAs, and carriers benefit from Dyad’s solutions. Dyad was founded in 2001 and is based in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-02 People2.0

King of Prussia, Pennsylvania, United States

People2.0 is a tech-enabled workforce deployment platform that provides employer of record/agent of record services and associated back-office support to staffing & recruiting firms, managed service providers, online recruitment platforms, recruitment process outsourcing, compliance service companies, and other talent acquisition service providers. People2.0 was founded in 2001 and is based in King of Prussia, Pennsylvania.

Buy -