M&A Deal Summary

Sequential Brands Group Acquires Oakley - REVO Brand

On August 5, 2013, Sequential Brands Group acquired apparel/textiles company Oakley - REVO Brand from Oakley for 20M USD

Acquisition Highlights
  • This is Sequential Brands Group’s 5th transaction in the Apparel/Textiles sector.
  • This is Sequential Brands Group’s 5th largest (disclosed) transaction.
  • This is Sequential Brands Group’s 5th transaction in the United States.

M&A Deal Summary
Date 2013-08-05
Target Oakley - REVO Brand
Sector Apparel/Textiles
Buyer(s) Sequential Brands Group
Sellers(s) Oakley
Deal Type Divestiture
Deal Value 20M USD

Target

Oakley - REVO Brand

United States
Oakley - REVO Brand is an eyewear company to manufacture and distribute REVO sunglasses and related products. REVO, quickly became a global performance eyewear brand known as the leader in polarized lens technology.

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Buyer(S) 1

Buyer

Sequential Brands Group

New York, New York, United States

website

Category Company
Founded 2015
Sector Apparel/Textiles
Employees42
Revenue 102M USD (2019)
DESCRIPTION

Sequential Brands Group owns, promotes, markets, and licenses a portfolio of consumer brands in fashion, active and lifestyle categories. Sequential Brands Group was founded in 2015 and is based in New York, New York.

DEAL STATS #
Overall 5 of 10
Sector (Apparel/Textiles) 5 of 6
Type (Divestiture) 1 of 2
Country (United States) 5 of 10
Year (2013) 3 of 4
Size (of disclosed) 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-29 Ellen Tracy

New York, New York, United States

Ellen Tracy is a premium fashion brand and was one of the largest traditional brands in the Bridge wholesale segment of the women’s apparel industry.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-04 The Franklin Mint

Exton, Pennsylvania, United States

The Franklin Mint brand is known as the 'gold standard' in the collectible and gift giving arena with its mission of delivering "quality, integrity and creativity.

Buy -

Seller(S) 1

SELLER

Oakley

Foothill Ranch, California, United States

website

Category Company
Founded 1975
Sector Consumer Products
DESCRIPTION

Oakley is a global leader in sport performance optics including premium sunglasses, goggles, and prescription eyewear. Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Eye Safety Systems, Fox Racing, Mosley Tribes, Oliver Peoples, and Paul Smith Spectacles. In addition to its global wholesale business, the company operates retail chains including Bright Eyes, Oakley Stores, Sunglass Icon and The Optical Shop of Aspen.

DEAL STATS #
Overall 1 of 1
Sector (Apparel/Textiles) 1 of 1
Type (Divestiture) 1 of 1
Country (United States) 1 of 1
Year (2013) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-11-22 Eye Safety Systems

Ketchum, Idaho, United States

Eye Safety Systems, Inc. is one of the world's largest suppliers of military, law enforcement and firefighting protective eyewear.

Buy $110M
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