M&A Deal Summary

Senior Market Sales Acquires ASA Group

On July 6, 2023, Senior Market Sales acquired insurance company ASA Group

Acquisition Highlights
  • This is Senior Market Sales’ 8th transaction in the Insurance sector.
  • This is Senior Market Sales’ 9th transaction in the United States.
  • This is Senior Market Sales’ 1st transaction in Arkansas.

M&A Deal Summary
Date 2023-07-06
Target ASA Group
Sector Insurance
Buyer(s) Senior Market Sales
Deal Type Add-on Acquisition

Target

ASA Group

Little Rock, Arkansas, United States
ASA Group is a brokerage general agency serving insurance and financial planning professionals throughout the US. By offering life, long-term care, and disability insurance and fixed annuity products, it serves as a one-stop shop for financial professionals, licensed advisors, financial planners, and registered investment advisers. ASA Group was formed in 1977 and is based in Little Rock, Arkansas.

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Buyer(S) 1

Buyer

Senior Market Sales

Omaha, Nebraska, United States
Category Company
Sector Marketing
DESCRIPTION

Senior Market Sales, Inc. is a full-service insurance marketing organization (IMO) dedicated to helping independent insurance agents leverage time, make more money and put their business in a position of distinction. Senior Market Sales is based in Omaha, Nebraska.

DEAL STATS #
Overall 9 of 12
Sector (Insurance) 8 of 11
Type (Add-on Acquisition) 9 of 12
State (Arkansas) 1 of 1
Country (United States) 9 of 12
Year (2023) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-05 Sizeland Medicare Strategies

Brighton, Michigan, United States

Sizeland Medicare Strategies is a greater Detroit area health and life insurance agency focusing on Medicare plans and licensed in 40 states. Sizeland Medicare Strategies is based in Brighton, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-12 Medi-Solutions Insurance Agency

United States

Medi-Solutions Insurance Agency is a provider of medicare insurance plans to clients nationally.

Buy -
Mergr

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