M&A Deal Summary

Seidler Equity Partners Acquires Unleashed Brands

On February 7, 2023, private equity firm Seidler Equity Partners acquired franchising company Unleashed Brands from MPK Equity Partners and AHR Growth Partners

Acquisition Highlights
  • This is Seidler Equity Partners’ 1st transaction in the Franchising sector.
  • This is Seidler Equity Partners’ 18th transaction in the United States.
  • This is Seidler Equity Partners’ 2nd transaction in Texas.

M&A Deal Summary

Date 2023-02-07
Target Unleashed Brands
Sector Franchising
Buyer(s) Seidler Equity Partners
Sellers(s) MPK Equity Partners
AHR Growth Partners
Deal Type Secondary Buyout

Target

Unleashed Brands

Bedford, Texas, United States
website
Unleashed Brands is a platform of family-focused franchisor brands that enrich the lives of children across three core pillars: “Learn, Play, Grow.” Unleashed’s portfolio of brands currently includes Urban Air Adventure Park, Snapology, The Little Gym, Premier Martial Arts, Class 101, and XP League. Unleashed Brands was founded in 2011 and is based in Bedford, Texas.

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Buyer(S) 1

Buyer

Seidler Equity Partners

Marina del Rey, California, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1992
PE ASSETS 5.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Seidler Equity Partners is a mid-market private equity firm focused on partnering with business owners and management to help build market-leading companies. Seidler will consider funding growth financings, family business transitions, owner-operator recapitalizations, management buyouts, liquidity for estate planning, and traditional buyouts. Seidler looks to invest in businesses with a proven track record and opportunities for growth. Prospective companies typically have minimum revenue of $25 million and EBITDA between $5 and $50 million. Seidler is a generalist firm and will consider investments across a wide range of industries, including manufacturing, service, and distributors. Seidler Equity Partners was formed in 1999 and is based in Marina del Rey, California.


DEAL STATS #
Overall 18 of 18
Sector (Franchising) 1 of 1
Type (Secondary Buyout) 1 of 1
State (Texas) 2 of 2
Country (United States) 18 of 18
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-22 Sunny Sky Products

Houston, Texas, United States

Sunny Sky Products is an integrated manufacturer and distributor of beverage concentrates and related products that are offered for sale at foodservice venues, including convenience stores, restaurants, and institutions. Sunny Sky Products was founded in 2002 and is based in Houston, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-05 Hal Leonard

Milwaukee, Wisconsin, United States

Hal Leonard is a music publishing company. Hal Leonard publishes and distributes print publishing products for virtually every instrument and performance group. Hal Leonard was founded in 1947 and is based in Milwaukee, Wisconsin.

Sell -

Seller(S) 2

DESCRIPTION

MPK Equity Partners is a private investment firm that specializes in partnering with entrepreneurs and executives to invest in and acquire growing, profitable companies across the US. Sectors of interest include aviation/aerospace, consumer/retail, education, energy, healthcare services/technology, insurance, financial services, specialty distribution/logistics, specialty manufacturing, and tech-enabled business services. The Firm will consider minority or majority where investment proceeds are used to fund organic or acquisition-led growth, recapitalize a company, buyout a shareholder, or acquire a minority piece of a business from founders or other shareholders. MPK Equity Partners is based in Dallas, Texas.


DEAL STATS #
Overall 3 of 3
Sector (Franchising) 1 of 1
Type (Secondary Buyout) 2 of 2
State (Texas) 1 of 1
Country (United States) 3 of 3
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-19 Radiance Holdings

Lakewood, Colorado, United States

Radiance Holdings represents a collection of premier brands in the beauty, wellness, and self-care sector. Radiance's current brand portfolio includes Sola Salons, a salon studios franchise; Woodhouse, a day spa brand in the U.S.; and BeautyHive, an online distributor of professional beauty products. The company is committed to investing in its brands, driving innovation, and helping its franchisees and their community of independent beauty professionals grow their businesses and improve their lives. Radiance Holdings is based in Lakewood, Colorado.

Sell -
DESCRIPTION


DEAL STATS #
Overall 3 of 3
Sector (Franchising) 1 of 1
Type (Secondary Buyout) 2 of 2
State (Texas) 1 of 1
Country (United States) 3 of 3
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-19 Radiance Holdings

Lakewood, Colorado, United States

Radiance Holdings represents a collection of premier brands in the beauty, wellness, and self-care sector. Radiance's current brand portfolio includes Sola Salons, a salon studios franchise; Woodhouse, a day spa brand in the U.S.; and BeautyHive, an online distributor of professional beauty products. The company is committed to investing in its brands, driving innovation, and helping its franchisees and their community of independent beauty professionals grow their businesses and improve their lives. Radiance Holdings is based in Lakewood, Colorado.

Sell -