M&A Deal Summary

RTL Group Acquires SpotXchange

On September 16, 2014, RTL Group acquired marketing company SpotXchange from H.I.G. Private Equity for 144M USD

Acquisition Highlights
  • This is RTL Group’s 1st transaction in the Marketing sector.
  • This is RTL Group’s largest (disclosed) transaction.
  • This is RTL Group’s 1st transaction in the United States.
  • This is RTL Group’s 1st transaction in Colorado.
Investment Fate
  • SpotXchange was divested to a consortium of strategic buyers in 2021 for 1.2B USD.

M&A Deal Summary
Date 2014-09-16
Target SpotXchange
Sector Marketing
Buyer(s) RTL Group
Sellers(s) H.I.G. Private Equity
Deal Type Add-on Acquisition
Deal Value 144M USD

Target

SpotXchange

Broomfield , Colorado, United States
website
SpotXchange, Inc. is a video advertising platform offering premium publishers holistic yield management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. SpotXchange was founded in 2007 and is based in Broomfield, Colorado.

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Buyer(S) 1

Buyer

RTL Group

Luxembourg, Luxembourg

website

Category Company
Founded 1924
Sector Media
Employees15,960
Revenue 6.0B EUR (2020)
DESCRIPTION

RTL Group is an entertainment company, and is majority-owned by German media conglomerate Bertelsmann. RTL Group was incorporated in 1924 and is headquarters in Luxembourg City, Luxembourg.

DEAL STATS #
Overall 2 of 5
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 4
State (Colorado) 1 of 1
Country (United States) 1 of 3
Year (2014) 1 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-09-28 Radio 538 BV

Hilversum, Netherlands

Radio 538 B.V. operates a commercial radio broadcasting station.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-03 StyleHaul

Los Angele, California, United States

StyleHaul is a provider of multi-channel network on Youtube for fashion and beauty and a pioneer in branded content.

Buy $107M

Seller(S) 1

SELLER

H.I.G. Private Equity

Miami, Florida, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1993
PE ASSETS 57.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

HIG Private Equity is the private equity arm of HIG Capital LLC. The firm focuses on management buyouts, growth equity investments, and recapitalizations of middle market companies with an enterprise value of $50 - $500 million. The Firm also will consider add-on acquisitions, industry consolidations, going-privates, and corporate divestitures. Sectors of interest include aerospace, building materials, business services, consumer products, distribution, healthcare, infrastructure, contracting, manufacturing, media, oil & gas services, IT, and transportation. HIG was formed in 1993 and has offices in Miami, Atlanta, Boston, and San Francisco. HIG's European affiliate is HIG Europe with offices in London, Hamburg, and Paris.

DEAL STATS #
Overall 58 of 153
Sector (Marketing) 4 of 8
Type (Add-on Acquisition) 24 of 65
State (Colorado) 1 of 1
Country (United States) 50 of 112
Year (2014) 12 of 13
Size (of disclosed) 14 of 20
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-16 NZN

São Paulo, Brazil

NZN is a digital content producer in Brazil, covering technology, gaming, lifestyle, entertainment, and news. The Company is among the top 10 most accessed web properties in Brazil with nearly 30 million monthly unique visitors. Its portfolio of websites includes Baixaki, Click Jogos, TecMundo, Mega Curioso, Minha Série and Em Resumo. Offering unique advertising solutions, the Company has 180 employees between its headquarters in Curitiba and satellite offices in São Paulo.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-14 Boostability

Lehi, Utah, United States

Boostability is a white label fulfillment provider of search engine optimization (“SEO”), local search, website creation, social and other digital marketing services to the small and medium business (SMB) market internationally serving over 17,000 end customers. Boostability was founded in 2009 and is based in Lehi, Utah.

Buy -
Mergr

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