M&A Deal Summary

MailChimp Acquires Sawa

On February 8, 2019, MailChimp acquired internet software and services company Sawa

Acquisition Highlights
  • This is MailChimp’s 2nd transaction in the Internet Software and Services sector.
  • This is MailChimp’s 2nd transaction in the United States.
  • This is MailChimp’s 2nd transaction in Georgia.

M&A Deal Summary

Date 2019-02-08
Target Sawa
Sector Internet Software and Services
Buyer(s) MailChimp
Deal Type Add-on Acquisition

Target

Sawa

Atlanta, Georgia, United States
Sawa is an automated graphic design platform that instantly and beautifully assembles its customers’ photos, logos, and copy into design assets that adhere to their brand standards.

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Buyer(S) 1

Buyer

MailChimp

Atlanta, Georgia, United States

Category Company
Founded 2001
Sector Internet Software and Services
Employees1,200
Revenue 525M USD (2017)
DESCRIPTION

MailChimp is a provider of email marketing and automation software and services. The Company was formed in 2001 and is headquartered in Atlanta, Georgia.


DEAL STATS #
Overall 2 of 6
Sector: Internet Software and Services M&A 2 of 4
Type: Add-on Acquisition M&A Deals 2 of 6
State: Georgia M&A 2 of 4
Country: United States M&A 2 of 4
Year: 2019 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-31 TinyLetter

Atlanta, Georgia, United States

TinyLetter is a beautifully simple email newsletter app created by Philip Kaplan that was established in 2010. TinyLetter enables its users to start their own mailing list and email newsletters. It is a free service that send updates, digests, and dispatches to their fans and friends.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-27 LemonStand

Vancouver, British Columbia, Canada

LemonStand is a customizable eCommerce platform for fast growing online retail brands. Completely customize the entire user experience, including the checkout process, using your front-end development tools and frameworks. Sell retail, recurring subscriptions and digital products. Offer volume and wholesale pricing to specific customers or groups, and forget about limits on product options and variants. Easily design, create and publish content to grow organic website traffic, and educate customers using our flexible content management system.

Buy -