Rockbridge Growth Equity Mergers and Acquisitions Summary

Private Equity Profile

In the last 3 years, Rockbridge Growth Equity has acquired 2 companies. It has also invested in 1 other.

Rockbridge Growth Equity’s most common sectors for investment are business services (14%) and financial services (14%). The Firm’s most common investment types include buyout (lbo, mbo, mbi) (46%) and growth capital (19%). In total, Rockbridge Growth Equity has invested in 11 US states. Its largest (disclosed) acquisition occurred in 2006 when it acquired HelloWorld for $32M.

In the last 3 years, Rockbridge Growth Equity has exited 1 company. The Firm’s most common exit type is trade sale (50%). Rockbridge Growth Equity’s largest (disclosed) exit occurred in 2016 when it sold Triad Retail Media for $300M.

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M&A Summary

  • M&A Total Activity28
    • M&A Buy Activity22
    • M&A Sell Activity6
  • Total Sectors Invested 13
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 7
  • M&A Advisors 1

Rockbridge Growth Equity, LLC

The Madison, 4th Floor, 1555 Broadway Street,
Detroit, Michigan 48226
United States
(313) 373-7000
www.rbequity.com
info@rbequity.com

Rockbridge Growth Equity is a private equity firm focused on growth businesses in service-driven industries. Areas of interest include consumer direct marketing, business services, financial services, and sports/media/entertainment companies. Rockbridge's target investment size is $20 to $100 million. The Firm prefers control positions but will consider select minority investments. Rockbridge Growth Equity was formed in 2007 and is based in Livonia, Michigan.


Investment Criteria

Sectors of Interest: Business Services, Consumer Products, Consumer Services, Digital Media, Education, Financial Services, Healthcare Services, Information Technology, Insurance, Internet Software and Services, Leisure, Marketing, Media, Real Estate, Safety/Security, Software

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital, Secondary Buyout, Stake Purchase

Geographic Preferences: East US, Midwest US, South US, West US, Canada

Transaction Criteria Min Max
Target Revenue 20 -
Target EBITDA 5 -
Investment Size 20 100
Enterprise Value - -
values in millions of USD

M&A Summary

Buy vs Sell

Year ≤ '15 '16 '17 '18 '19 '20 T
Buy (0.6/yr) # 19 - 1 - 2 - 22
vol $32M $32M
Sell (0.8/yr) # 2 3 - 1 - - 6
vol $300M $300M
  28

Most Recent M&A

Company Date Value Type
ProSites, Inc. 2019-10-29 - Secondary Buyout
Temecula, California · www.prosites.com
White Glove 2019-10-15 - Growth Capital
Birmingham, Michigan · www.whiteglove.com
Northcentral University 2018-12-01 - Unknown
Prescott Valley, Arizona · www.ncu.edu
Kings III Emergency Communications 2017-06-22 - Buyout (LBO, MBO, MBI)
Coppell, Texas · www.kingsiii.com
Robb Report Media LLC 2016-12-30 - Add-on Acquisition
Los Angeles, California · www.robbreport.com
Purchasing Power LLC 2016-12-01 - Secondary Buyout
Atlanta, Georgia · www.purchasingpower.com
Triad Retail Media, Inc. 2016-10-13 300M USD Add-on Acquisition
Tampa, Florida · www.triadretail.com
Quizzle LLC 2015-04-01 - Add-on Acquisition
Detroit, Michigan · www.quizzle.com
Robb Report Media LLC 2014-11-23 - Growth Capital
Los Angeles, California · www.robbreport.com
Destination Media, Inc. 2014-06-02 - Buyout (LBO, MBO, MBI)
Detroit, Michigan · www.gstv.com
View All >>

Portfolio M&A

Company Acquired Add-On/Sale Date #
Connect America LLC 2011-01-12 Connect America LLC - Patient Access Services 2019-11-21 1
Bala Cynwyd, Pennsylvania · www.connectamerica.com Broomall, Pennsylvania
Kings III Emergency Communications 2017-06-22 ESRM Communications LLC 2019-08-15 1
Coppell, Texas · www.kingsiii.com Pompano Beach, Florida · www.esrmphones.com
Connect America LLC 2011-01-12 Tunstall Americas 2019-01-29 2
Bala Cynwyd, Pennsylvania · www.connectamerica.com Long Island City, New York · www.americas.tunstall.com
Connect America LLC 2011-01-12 Home Buddy LLC 2016-07-07 1
Bala Cynwyd, Pennsylvania · www.connectamerica.com Wichita, Kansas · www.homebuddy.org

M&A by Sector

Sector Current # Value All-time # Value
Business Services 1 (14%) - 3 (14%) -
Financial Services 1 (14%) - 3 (14%) -
Digital Media 1 (14%) - 2 (9%) 32M (100%)
Education - - 2 (9%) -
Internet Software and Services 1 (14%) - 2 (9%) -
Marketing - - 2 (9%) -
Media 1 (14%) - 2 (9%) -
Healthcare Services 1 (14%) - 1 (5%) -
Insurance - - 1 (5%) -
Leisure - - 1 (5%) -
Publishing - - 1 (5%) -
Real Estate - - 1 (5%) -
Safety/Security 1 (14%) - 1 (5%) -
Total 7 - 22 $32M

Acquisitions By Geo

State/Country Current # Value All-time # Value
United States 7 (100%) - 22 (100%) 32M (100%)
  Michigan 2 (29%) - 7 (32%) 32M (100%)
  California 1 (14%) - 4 (18%) -
  Texas 2 (29%) - 2 (9%) -
  Ohio - - 2 (9%) -
  Pennsylvania 1 (14%) - 1 (5%) -
  Maryland 1 (14%) - 1 (5%) -
  Utah - - 1 (5%) -
  New York - - 1 (5%) -
  Georgia - - 1 (5%) -
  Florida - - 1 (5%) -
  Arizona - - 1 (5%) -
Total 7 - 22 $32M

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 4 (57%) - 10 (45%) 32M (100%)
Growth Capital 1 (14%) - 4 (18%) -
Stake Purchase - - 4 (18%) -
Secondary Buyout 2 (29%) - 2 (9%) -
Recapitalization - - 1 (5%) -
Venture - - 1 (5%) -
Total 7 - 22 $32M

Exits by Deal Type

Type Total # Value
Trade Sale 2 (33%) 300M (100%)
Secondary Sale 2 (33%) -
Trade Sale - Public Company 1 (17%) -
Unknown 1 (17%) -
Total 6 $300M

Top M&A Advisors

Legal Deals
Honigman Miller Schwartz and Cohn LLP
1

Deal Values

buy # Total
< $100M 1 $32M
TOTAL $32M
Largest HelloWorld, Inc.
$32M (2006-01-01)
sell # Total
$100M to $1B 1 $300M
TOTAL $300M
Largest Triad Retail Media, Inc.
$300M (2016-10-13)

M&A Connections

Deals %
Acquired from
PE Firm(s)
100%
3 100%
Exited to
PE Firm(s)
50%
3 50%
Strategic(s)
50%
3 50%

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