M&A Deal Summary

RhythmOne Acquires YuMe

On September 4, 2017, RhythmOne acquired digital media company YuMe for 185M USD

Acquisition Highlights
  • This is RhythmOne’s 2nd transaction in the Digital Media sector.
  • This is RhythmOne’s largest (disclosed) transaction.
  • This is RhythmOne’s 9th transaction in the United States.
  • This is RhythmOne’s 5th transaction in California.

M&A Deal Summary
Date 2017-09-04
Target YuMe
Sector Digital Media
Buyer(s) RhythmOne
Deal Type Add-on Acquisition
Deal Value 185M USD

Target

YuMe

Redwood City, California, United States
website
YuMe is a proven partner for video advertising leadership and innovation. YuMe provides programmatic brand solutions with data-driven audience insights that empower brand advertisers to engage and influence their most promising audiences and increase engagement and sales. YuMe extends data-driven audiences to any TV or digital screen. Programmatic, audience-based technologies combine with unrelenting service to help brand advertisers engage audiences wherever they interact with content that matches their needs and interests. Established in 2004, YuMe is headquartered in Redwood City, California, with over 450 employees worldwide.

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Buyer(S) 1

Buyer

RhythmOne

San Francisco, California, United States

website

Category Company
Founded 2004
Sector Internet Software and Services
Employees316
Revenue 167M USD (2016)
DESCRIPTION

RhythmOne plc is an Internet media company that connects consumers and brands through premium content online. Founded in the UK in 2004, blinkx pioneered Internet Video Search using its patented COncept Recognition Engine (CORE). This technology leverages speech recognition, text and image analysis to deeply understand the meaning and context of video content to generate improved search relevancy for consumers and a brand safe environment for advertisers.

DEAL STATS #
Overall 9 of 9
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 9 of 9
State (California) 5 of 5
Country (United States) 9 of 9
Year (2017) 3 of 3
Size (of disclosed) 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-27 RadiumOne

San Francisco, California, United States

RadiumOne is an advertising platform that covers online, video, social, and mobile adverting using real-time bidding. RadiumOne is an award-winning, data-driven marketing platform that analyzes consumer signals in real-time to determine consumer intent from a broad range of digital touchpoints, which includes a brand’s paid (advertising), earned (influencers), shared (social), and owned (websites and applications) media channels. RadiumOne was founded in 2009 and is based in San Francisco, California.

Buy $22M
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