M&A Deal Summary

RhythmOne Acquires Prime Visibility

On November 9, 2011, RhythmOne acquired internet software and services company Prime Visibility from Red Barn Investments for 22M GBP

Acquisition Highlights
  • This is RhythmOne’s 1st transaction in the Internet Software and Services sector.
  • This is RhythmOne’s 3rd largest (disclosed) transaction.
  • This is RhythmOne’s 2nd transaction in the United States.
  • This is RhythmOne’s 1st transaction in New York.
Investment Fate
  • Prime Visibility was divested to a consortium of strategic buyers in 2017.

M&A Deal Summary
Date 2011-11-09
Target Prime Visibility
Sector Internet Software and Services
Buyer(s) RhythmOne
Sellers(s) Red Barn Investments
Deal Type Add-on Acquisition
Deal Value 22M GBP

Target

Prime Visibility

New York, New York, United States
website
Prime Visibility LLC is a provider of contextual and behavioral advertising solutions for advertisers and publishers through its own online ad network, and Prime Visibility, a rapidly expanding search engine marketing (SEM) company specializing in Search Engine Optimization (SEO), Pay-Per-Click (PPC) and PPC Search Engine Internet Marketing.

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Buyer(S) 1

Buyer

RhythmOne

San Francisco, California, United States

website

Category Company
Founded 2004
Sector Internet Software and Services
Employees316
Revenue 167M USD (2016)
DESCRIPTION

RhythmOne plc is an Internet media company that connects consumers and brands through premium content online. Founded in the UK in 2004, blinkx pioneered Internet Video Search using its patented COncept Recognition Engine (CORE). This technology leverages speech recognition, text and image analysis to deeply understand the meaning and context of video content to generate improved search relevancy for consumers and a brand safe environment for advertisers.

DEAL STATS #
Overall 2 of 9
Sector (Internet Software and Services) 1 of 2
Type (Add-on Acquisition) 2 of 9
State (New York) 1 of 1
Country (United States) 2 of 9
Year (2011) 2 of 2
Size (of disclosed) 3 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-08 Burst Media

Burlington, Massachusetts, United States

Burst Media Corp. is an online advertising sales network, offering customized advertising solutions and effective advertisement management technology to web publishers.

Buy $30M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-01 Grab Media

Herndon, Vermont, United States

Grab Media is a premium video distribution company. It connects premium video content from a wide collection of professional sources and brand-name advertisers to ideal viewers.

Buy -

Seller(S) 1

SELLER

Red Barn Investments

Skokie, Illinois, United States

website

Category Private Equity Firm
Size Small
Type Sector Agnostic
DESCRIPTION

Red Barn Investments, LLC is a private equity firm that seeks investments in small and middle market companies. Red Barn targets profitable companies with sustainable competitive advantages and diverse customers. Red Barn looks to invest $1 to $5 million (equity or quasi equity securities) in transactions valued greater than $25 million. Sectors of interest include business services, software, niche manufacturing, consumer products/services, media/entertainment, energy, retail and healthcare services. Red Barn Investments, LLC is based in Northbrook, Illinois.

DEAL STATS #
Overall 2 of 3
Sector (Internet Software and Services) 1 of 2
Type (Add-on Acquisition) 2 of 3
State (New York) 1 of 1
Country (United States) 2 of 3
Year (2011) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-05 SCO Logistics

Kennett Square, Pennsylvania, United States

SCO Logistics is a transportation logistics services company that specializes in delivering Web-based supply chain and logistics management services to its customers. SCO enables shippers to gain better visibility of their supply chain and reduce transportation cost while improving customer service.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-06 CoreXchange

Boulder, Colorado, United States

CoreXchange is a data center, bandwidth and managed services provider. CoreXchange’s online presence that facilitates simple, real-time online sales and ordering of colocation services.

Sell -
Mergr

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