Revlon Mergers and Acquisitions Summary

Consumer Products Company

Revlon has acquired 8 companies, including 3 in the last 5 years. A total of 3 acquisitions came from private equity firms. It has also divested 2 assets.

Revlon’s largest acquisition to date was in 2016, when it acquired Elizabeth Arden for $870M. It’s largest disclosed sale occurred in 1991, when it sold Max Factor to The Procter & Gamble for $1.1B. Revlon has acquired in 4 different US states, and 3 countries. The Company’s most targeted sectors include consumer products (100%).

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M&A Summary

  • M&A Total Activity9
    • M&A Buy Activity7
    • M&A Sell Activity2
  • Total Sectors Invested 1
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 5
  • M&A Advisors 5

Revlon, Inc.

One New York Plaza,
New York, New York 10004
United States,
(212) 527-4000
www.revlon.com

Revlon, Inc. is a mass-market cosmetics, skin care, fragrance and personal care products companies. Its global brand name recognition, product quality and marketing experience have enabled it to create some of the strongest consumer brand franchises in the world. Revlon was founded in 1932 and is based in New York, New York.


M&A Summary

Buy vs Sell

Year ≤ '16 '17 '18 '19 '20 '21 T
Buy (0.0/yr) # 7 - - - - - 7
vol $1.5B $1.5B
Sell (0.0/yr) # 2 - - - - - 2
vol $1.1B $1.1B
  9

Most Recent M&A

Company Date Value Type
Elizabeth Arden, Inc. 2016-06-16 870M USD Add-on Acquisition
Miramar, Florida · www.elizabetharden.com
Cutex Brands LLC 2016-06-06 - Add-on Acquisition
Festus, Missouri · www.cutexnails.com
SAS & Co. Ltd. 2015-04-30 - Add-on Acquisition
Woking, United Kingdom · www.sasandcompany.com
CBBeauty Ltd. 2015-04-30 - Add-on Acquisition
London, United Kingdom · www.cbbeauty.com
The Colomer Group Spain SL 2013-08-05 660M USD Add-on Acquisition
Barcelona, Spain · www.thecolomergroup.com
Mirage Cosmetics, Inc. (dba Sinful Colors) 2012-10-04 - Add-on Acquisition
Beltsville, Maryland · www.sinfulcolors.com
Germaine Monteil 2006-01-01 - Divestiture
, New York
Max Factor & Co. 1991-04-11 1.1B USD Divestiture
Hunt Valley, Maryland · www.maxfactor.com
Germaine Monteil 1987-01-01 - Add-on Acquisition
, New York
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Consumer Products 7 (100%) 1.5B (100%) 2 (100%) 1.1B (100%)
Total 7 $1.5B 2 $1.1B

By Geo

State/Country Buy Value Sell Value
United States 4 870M 2 1.1B
  New York 1 - 1 -
  Maryland 1 - 1 1.1B
  Missouri 1 - - -
  Florida 1 870M - -
United Kingdom 2 - - -
Spain 1 660M - -
Domestic 4 (57%) 870M (57%) 2 (100%) 1.1B (100%)
Cross-border 3 (43%) 660M (43%) - -
Total 7 $1.5B 2 $1.1B

Top M&A Advisors

Financial Deals
Moelis & Co.
1
Bank of America Merrill Lynch (BofA Securities)
1
Citigroup Investment Banking
1
Legal Deals
Milbank, Tweed, Hadley & McCloy LLP
1
Paul, Weiss, Rifkind, Wharton & Garrison LLP
1

Deal Values

buy # Total
$100M to $1B 2 $1.5B
TOTAL $1.5B
Largest Elizabeth Arden, Inc.
$870M (2016-06-16)
sell # Total
> $1B 1 $1.1B
TOTAL $1.1B
Largest Max Factor & Co.
$1.1B (1991-04-11)

M&A Connections

Deals
Acquired from
Investor(s)
100%
3 (100%)
Divested to
Strategic(s)
100%
2 (100%)

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