M&A Deal Summary

Revlon Acquires Mirage Cosmetics

On October 4, 2012, Revlon acquired consumer products company Mirage Cosmetics

Acquisition Highlights
  • This is Revlon’s 2nd transaction in the Consumer Products sector.
  • This is Revlon’s 2nd transaction in the United States.
  • This is Revlon’s 1st transaction in Maryland.

M&A Deal Summary

Date 2012-10-04
Target Mirage Cosmetics
Sector Consumer Products
Buyer(s) Revlon
Deal Type Add-on Acquisition

Target

Mirage Cosmetics

Beltsville, Maryland, United States
website
Mirage Cosmetics, Inc. (dba Sinful Colors) offers cosmetic products.

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Buyer(S) 1

Buyer

Revlon

New York, New York, United States

website


Category Company
Founded 1932
Sector Consumer Products
Employees5,600
Revenue 2.0B USD (2022)
DESCRIPTION

Revlon is a mass-market cosmetics, skin care, fragrance and personal care products companies. Its global brand name recognition, product quality and marketing experience have enabled it to create some of the strongest consumer brand franchises in the world. Revlon was founded in 1932 and is based in New York, New York.


DEAL STATS #
Overall 2 of 7
Sector (Consumer Products) 2 of 7
Type (Add-on Acquisition) 2 of 7
State (Maryland) 1 of 1
Country (United States) 2 of 4
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-01 Germaine Monteil

New York, United States

Germaine Monteil is a cosmetics and perfume company.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-05 The Colomer Group Spain SL

Barcelona, Spain

The Colomer Group manufactures and distributes a broad line of leading salon and retail hair and nail care products around the world.

Buy $660M